The Wall > Gadget update, Return on social spend, Value of a Facebook fan, Obama+

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list GADGET UPDATE: Apple iPad 3, Sony Ericsson Nypon, Lenovo IdeaTab James Walters 24 November 2011, 12:56PM Here is the week’s round-up of the latest gadgets and reviews. Powered by Stuff Magazine including the Apple iPad 3, Sony Ericsson Nypon LT22i, Google TV set and Lenovo IdeaTab. Best iPhone apps this week… Forget ROI - measure Return on Social Spend (ROSS) Hari Shankar 24 November 2011, 11:40AM No, I’m not about to paint rosy scenarios. Nor am I adding a new acronym to the already murky waters of social media metrics. Neither am I a self proclaimed social media evangelist, and nor do I belong to the abundant cadres of social media experts proliferating across the world, tirelessly giving birth to newer and more veracious types of metrics to measure (and make sense) of social media performance. Value of a Facebook fan is now actually $10 Dan Leahul 24 November 2011, 10:46AM For those keeping track at home, the value of a Facebook fan can vary wildly? depending on who you're asking. It has been put as high as $136 a head, to $3.60 (as I blogged last year) or well according to some it is zilch. Obama team joins Google+ - here's what they should do @gordonmacmillan 24 November 2011, 9:26AM Barack Obama’s team has moved onto Google+ adding to Twitter, blogs, Tumblr, Facebook and Foursquare as some of the social media places you can find the president of the United States as he runs for re-election in 2012. Twitter full of turf wars and conflict, says latest to leave @gordonmacmillan 23 November 2011, 3:04PM An interesting post from another Twitter staffer who has left the company adding to a couple of recent stories, which suggest the fast expanding social network is experiencing considerable growing pains. Samsung takes swipe at pretentious iPhone owners in new viral ad Will Francis 23 November 2011, 2:43PM New ad for Samsung Galaxy S II shows urban scene kids with delusions of creative greatness (who are actually baristas, apparently) queuing for the latest iPhone. It goes on to show people outside the queue who already have a great phone with 4G and a big, bright screen. Google attempt organising Facebook brand pages with amusing consequences Peter Wood 23 November 2011, 11:59AM This morning I noticed Google have started to try and make sense of the disorganised world of Facebook brand pages. If you punch a brand name, like say, Nike, and accompany it with Facebook, you should find something like this appears. Share and share alike: advertisers need to embrace the 'Share Graph' Rupert Staines 23 November 2011, 11:40AM Everyday we're experiencing the internet evolve into a social ecosystem, one in which people frenetically communicate, logging on every day to share content and have discussions with friends, families and colleagues. What's trending on Twitter? [videographic] Polly Becker 23 November 2011, 9:41AM Is the infogaphic over? Well here’s this videographic, the first we’ve seen, that takes a look at Twitter. It looks at how and why people got into Twitter, who they follow, and how they get new followers. UK leading the way as mobile social networking use skyrockets across Europe Dan Leahul 23 November 2011, 9:07AM The UK is head and shoulders above its continental counterparts in mobile uptake, according to new comScore data, as 35% of UK mobile users access social networking sites on their phones, compared to the European average 23%. Latest jobs Digital Art Director - £45k - Soho Recruiter Digital Gurus Salary £38000 - £45000 per annum Location London PPC Digital Marketing Executive Recruiter Go Lower Salary £25 000 OTE Location Edinburgh Market Research Director - Market Research - London Recruiter Future Publishing Salary Competitive Location London Web Master Recruiter CNN Salary £competitive Location London Digital Business Development Manager Recruiter Future Publishing Salary £competitive + excellent benefits Location London Senior Producer - Leading Creative Agency Recruiter The Blueprint Salary £45000 - £60000 per annum + bonus + package Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders