Tuesday 29 November 2011

Campaign Daily Fix - McDonald's, Campaign War of the Words contest, Rethink Mental Illness, Publicis, Rom chocolate

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Latest News
McDonald's opts for a pedal-powered festive push
by Sara Kimberley,
29 November 2011, 08:55AM
McDonald's opts for a pedal-powered festive push
McDonald's is unleashing a horde of Santas on bicycles in a Christmas TV ad promoting its new festive menu.
Nine days to go until War of the Words
by Sara Kimberley,
29 November 2011, 08:30AM
Nine days to go until War of the Words
Only a few places are left for Campaign's War of the Words event on 8 December, when the industry's next generation will compete to see who delivers the best talk on the changing face of advertising in front of judges including Nikki Crumpton, David ...
Rethink Mental Illness in ad drive
by Sara Kimberley,
28 November 2011, 02:35PM
Rethink Mental Illness in ad drive
The charity Rethink Mental Illness is launching a striking ad campaign to raise awareness of mental illness.
Publicis acquires Chinese digital agency Gomye
by Daniel Farey-Jones,
29 November 2011, 09:30AM
Publicis acquires Chinese digital agency Gomye
Publicis Groupe is bolstering its digital offering in China by buying Gomye, a full-service digital agency with offices in Beijing, Chengdu and Chongqing, for an undisclosed sum.
Romanian chocolate wins direct creatives' debate
by Daniel Farey-Jones,
29 November 2011, 12:30PM
Romanian chocolate wins direct creatives' debate
A contest between six direct marketing creative directors to champion their favourite piece of direct creative finished with Sav Evangelou's choice of the Rom chocolate bar campaign winning the audience vote.
Latest Work
Patak's 'young spice' by JWT London
28 November 2011, 03:40PM
Patak's 'young spice' by JWT London
Patak's, the AB World Foods brand, has launched a new TV advertising campaign continuing the story of "Why Britain loves curry."
Avios 'anything can fly' by 101
28 November 2011, 11:11AM
Avios 'anything can fly' by 101
101 has created a new spot for Avios, the points scheme formerly known as Airmiles. It's the first work for the brand by 101 since the start-up won the business earlier this year.
HP 'the break-in' by Twofifteenmccann
24 November 2011, 11:24AM
HP 'the break-in' by Twofifteenmccann
"The Break In" is the latest spot from San Francisco agency Twofifteenmccann for HP.
Also in the News
Steve Atkinson leaves Clear Channel
by Maisie McCabe, 29 November 2011, 11:11AM
Facebook tipped for $100bn IPO in 2012
by Sarah Shearman, 29 November 2011, 11:00AM
Richard Desmond commits to print for the next 25 years
by Maisie McCabe, 29 November 2011, 10:21AM
Latest Blog Entries
DISCIPLINED UNTHINKING
Dave Trott, 29 November 2011, 9:11AM
Beautiful people
Steve Henry, 27 November 2011, 4:11PM
Any one for a skinnydip?
Lolly and Nat, 25 November 2011, 5:11PM
Social media peer pressure, or why I might be watching X Factor this weekend
Tara Beard-Knowland, 25 November 2011, 4:11PM
Too much of a good thing
Tara Beard-Knowland, 22 November 2011, 2:11PM
NEGATIVE PEOPLE v POSITIVE PEOPLE
Dave Trott, 22 November 2011, 9:11AM
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