Latest news | | | | | | The Greater London Authority is holding a pitch ahead of appointing an agency to raise awareness and engage the population in events that are planned to coincide with the London 2012 Olympic Games. | | | | | | | HSBC is putting social media at the heart of its UK business growth strategy, with an ambitious blueprint to create a 'dedicated digital offering'. | | | | | | | Kenwood International, the electrical appliances manufacturer, is reviewing its estimated £20 million global advertising arrangements. | | | | | | | John Lewis will debut its TV Christmas ad by Adam & Eve on Facebook and YouTube before it airs in the ad break during Saturday's 'X Factor' live show. | | | | | | | William Hill, the bookmaker, is reviewing its £13 million media planning and buying account, currently held by the7stars. | | | | | | | Newcastle FC is changing the name of St James' Park stadium to the SportsDirect Arena, the first name change in the club's 119-year history, as it continues its search for a global brand sponsor. | | | | | | | Virgin Media, which is currently in the final stages of the pitch for its £36 million advertising account, has appointed 18 Feet & Rising to work on additional advertising projects. | | | | | | | Northcliffe Media, the regional newspaper group owned by the Daily Mail & General Trust (DMGT), is parting company with David Roddick, its group commercial director. | | | | | | | Kerry Foods is talking to agencies about the £4 million advertising arrangements for its Mattessons brand. | | | | Opinion | | | | | | There are few things that tug on the heartstrings of television executives more than a "journey" or an "emotional rollercoaster". | | | | | | | I'm typing this listening to the radio. | | | | Intelligence | | | | | | Alasdair Reid asks if it is evolving into a more conventional media brand. | | | | | | | The term communications planning has been used and abused by many agencies to the point of devaluing the discipline, Jonathan Fowles writes. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | Marketing Manager | Recruiter Adam Recruitment | Salary £30000 - £40000 per annum | Location North West England | | | | | |
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