Friday, 18 November 2011

Marketing Daily - Most Brits fail to understand Google+, claims study; plus Emirates, Tesco, Nissan, and Bacardi

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Rethinking the recommendation economy
Nicola Clark,
18 November 2011
 

Despite Facebook's efforts to make its ad platform more attractive, there is...

Much debate about the value of social media recommendations
 
 
Most Brits fail to understand Google+, says study
Sarah Shearman,
18 November 2011
 

Britons are unsure what exactly Google+ is, even if they claim to...

Google+:17% of respondents claimed to use the service
 
 
Emirates to review FIFA sponsorship over Blatter race row
John Reynolds,
18 November 2011
 

Emirates is reviewing its sponsorship of FIFA while other leading sponsors have...

Underfire FIFA President Sepp Blatter
 
 
Tesco launches price-led Christmas campaign
Sara Kimberley,
18 November 2011
 

Tesco is launching its Christmas TV campaign today (18 November) focusing on...

Tesco: launches Keeping Christmas Special ad campaign
 
 
Nissan ups its 'urban' message for Qashqai model
Loulla-Mae Eleftheriou-Smith,
18 November 2011
 

Nissan, the Japanese car brand, has released a fresh marketing push for...

Nissan: 'stylish impact' by TBWA\G1
 
 
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
Gemma Charles,
18 November 2011
 

Bacardi has launched an international Facebook competition where prize winners get to...

Rafael Nadal: stars in Bacardi's Champions Drink Responsibly campaign
 
 
Rachel Stevens to be face of organic baby brand
John Reynolds,
18 November 2011
 

Rachel Stevens, former star of S Club, is to be the new...

Ella's Kitchen: Rachel Stevens records songs for a children's album for the brand
 
 
 
Also in the News
 
Carol Vorderman fronts Sambucol marketing drive
Loulla-Mae Eleftheriou-Smith,
18 November 2011
 
Freesat launches new ad as free-to-air market hots up
Maisie McCabe,
18 November 2011
 
Shoppers to meet eBay for real in pop-up Christmas store
Matthew Chapman,
17 November 2011
 
 
 
Blogs
 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
Please be me…
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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