Friday, 18 November 2011

Digital AM - Google+, Nestle, Bacardi, eBay, Viral chart

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Latest news
Most Brits fail to understand Google+, says study
Most Brits fail to understand Google+, says study
by Sarah Shearman
18 November 2011, 10:00AM
Britons are unsure what exactly Google+ is, even if they claim to use it, according to new research.
Nestlé seeks social media agency for Nespresso brand
Nestlé seeks social media agency for Nespresso brand
by Matt Williams
18 November 2011, 12:01AM
Nestlé is looking for an agency to handle social media activity for its Nespresso brand.
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
by Gemma Charles
18 November 2011, 09:12AM
Bacardi has launched an international Facebook competition where prize winners get to meet the drinks company's social responsibility ambassador, tennis star Rafael Nadal.
Shoppers to meet eBay for real in pop-up Christmas store
Shoppers to meet eBay for real in pop-up Christmas store
by Matthew Chapman
17 November 2011, 04:00PM
The public will get their first encounter with eBay sales assistants in December when the brand opens a temporary London store to showcase the range of products that can be bought through its smartphone app.
Campaign Viral Chart: John Lewis Christmas ad is top of the tree
Campaign Viral Chart: John Lewis Christmas ad is top of the tree
by Ben Hall
18 November 2011, 08:00AM
Releasing its Christmas ad on YouTube and Facebook early has paid dividends for John Lewis, which finds itself at the top of the chart with more than 183,000 shares this week.
Also in the news
Mobile's share of retailers' Christmas traffic predicted to triple
by Matthew Chapman, 17 November 2011, 11:30AM
APA study shows content marketing in shift to digital
by Loulla-Mae Eleftheriou-Smith, 17 November 2011, 02:05PM
Anomaly launches agency in Amsterdam
by Anne Cassidy, 17 November 2011, 11:30AM
Isobar elevates White to head social unit
by Matt Williams, 17 November 2011, 11:11AM
From the blogs
Next sales growth is commendable, but are analysts overlooking the cross-channel eco-system?
Scott Storey
18 November 2011, 7:36PM
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
18 November 2011, 6:43PM
Dan Burns sums up Fast Forward from a delegates point of view
Pauline Naylor
18 November 2011, 5:55PM
Ladies and Gentleman, I give you…CHARLOTTE STREET!
Liam Mullins
18 November 2011, 5:37PM
Pop-up fashion
Greg Taylor
18 November 2011, 5:35PM
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