Monday, 14 November 2011

Breaking news from Brand Republic - adspend forecast, ITV, HMV, Beatbullying, Stella Artois

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Latest news
Warc cuts adspend forecast amid Eurozone troubles
Warc cuts adspend forecast amid Eurozone troubles
by Sara Kimberley
14 November 2011, 09:40AM
Adspend growth has been revised down globally due to "grave concerns" about the volatile conditions in the Eurozone, according the latest International Ad Forecast by Warc.
ITV predicts 2% drop in Q4 ad revenues
ITV predicts 2% drop in Q4 ad revenues
by Daniel Farey-Jones
14 November 2011, 09:36AM
ITV is expecting a 2% drop in advertising revenues in the final quarter of the year, despite performing better than expected in the third quarter.
HMV launches first technology dedicated store
HMV launches first technology dedicated store
by Matthew Chapman
14 November 2011, 09:25AM
HMV has launched its first store dedicated to technology as it seeks to turn around its fortunes in the face of a rapidly shrinking CD and DVD market.
Beatbullying signs up global brands for internet march
Beatbullying signs up global brands for internet march
by Loulla-Mae Eleftheriou-Smith
14 November 2011, 08:30AM
Global brands including Facebook, Universal Music and Stardoll are supporting a virtual march across the internet in aid of the children's charity Beatbullying.
Stella Artois launches Christmas-themed packaging and ads
Stella Artois launches Christmas-themed packaging and ads
by Gemma Charles
14 November 2011, 09:30AM
Stella Artois is launching limited edition primary and secondary festive packaging and updating its marketing to tap into its heritage as a lager crafted originally for Christmas.
Moshi Monsters to take on Haribo with sweet launch
Moshi Monsters to take on Haribo with sweet launch
by John Reynolds
14 November 2011, 09:19AM
Moshi Monsters, the children's online phenomenon, is to move into confectionery with the launch of fruit foam and jelly sweets.
A+E Networks hires Anna Priest from BBC
A+E Networks hires Anna Priest from BBC
by Matthew Chapman
14 November 2011, 09:25AM
Factual entertainment broadcaster A+E Networks UK, a joint venture between A+E Networks and BSkyB, has poached BBC marketer Anna Priest to be its vice-president of marcomms.
JCDecaux buys Concourse Initiatives
JCDecaux buys Concourse Initiatives
by Maisie McCabe
14 November 2011, 08:59AM
JCDecaux, the outdoor media owner, has bought experiential marketing company Concourse Initiatives from Media Initiatives Group for an undisclosed sum, in a bid to expand its experiential offer.
WPP increases investment in China's digital industry
WPP increases investment in China's digital industry
by Sarah Shearman
14 November 2011, 09:56AM
WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.
Opinion
Keep public onside amid opt-out countdown
Keep public onside amid opt-out countdown
by Daniel Farey-Jones
10 November 2011, 03:00PM
In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation.
Jeremy Lee: Starcom could yet have the last laugh over TV sales chiefs
Jeremy Lee: Starcom could yet have the last laugh over TV sales chiefs
by Jeremy Lee
10 November 2011, 08:00AM
There are few things that tug on the heartstrings of television executives more than a "journey" or an "emotional rollercoaster".
Intelligence
Are own-brand products key to winning the supermarket price wars?
Are own-brand products key to winning the supermarket price wars?
by Mark Ursell
14 November 2011, 08:00AM
Consumers are increasingly trying to save money by buying more own-brand supermarket items, writes Mark Ursell, managing director, Tpoll.
Connecting with customers through wi-fi
Connecting with customers through wi-fi
by Jennifer Whitehead
11 November 2011, 12:00AM
More retail brands are offering wi-fi to boost the in-store experience, writes Jennifer Whitehead.
Also in the news
Gyro London appoints Claire Wright as MD
by Sara Kimberley, 11 November 2011, 12:50PM
Big Brother leaves Channel 5 with audience boost
by Maisie McCabe, 11 November 2011, 03:40PM
Guardian sheds just 2,000 copies despite 20p price rise
by John Reynolds, 11 November 2011, 03:59PM
BBC Worldwide consumer products appoints marketing director
by Matthew Chapman, 11 November 2011, 12:05PM
John Lewis unveils £5m Christmas ad
by Sara Kimberley, 11 November 2011, 11:38AM
From the blogs
Working Mums Job Satisfaction?
Rachel Brushfield
14 November 2011, 4:08PM
Magic, bottoms and the milk of human kindness
Steve Henry
14 November 2011, 4:07PM
Jamie Oliver - the ultimate British brand
Chris J Reed
14 November 2011, 1:35PM
Brand USA inc - already a lost cause
Chris J Reed
14 November 2011, 10:25AM
Arsenal FC see value in transparency with major blogger outreach coup
Peter Wood
14 November 2011, 9:45AM
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