Thursday, 17 November 2011

Breaking news from Brand Republic - Birds Eye, Adidas, Northern Rock, Tesco, Tombola, Schweppes, BA, plus TV and Mobile live stream

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Latest news
Agencies line up for Birds Eye account
Agencies line up for Birds Eye account
by Sara Kimberley
17 November 2011, 08:00AM
Birds Eye is looking to appoint its first retained UK direct and digital agency.
Adidas calls pan-Euro pitch for Originals campaign
Adidas calls pan-Euro pitch for Originals campaign
by Jeremy Lee
17 November 2011, 08:00AM
Adidas is on the hunt for an agency to handle the pan-European advertising for the launch of a new trainer in its retro Adidas Originals range.
Northern Rock sold to Virgin Money
Northern Rock sold to Virgin Money
by John Reynolds
17 November 2011, 10:03AM
The British government has agreed a deal to sell Northern Rock to Richard Branson's Virgin Money.
Tesco to free up shelf space with augmented reality trial
Tesco to free up shelf space with augmented reality trial
by Matthew Chapman
17 November 2011, 09:03AM
Tesco is trialling augmented reality technology in its stores and online offering as it looks to sell more bulky products, including consumer electronics, without sacrificing shelf space and to reduce returns.
Tombola launches £8m agency review
Tombola launches £8m agency review
by Anne Cassidy
17 November 2011, 08:00AM
Tombola, the bingo brand, is reviewing its £8 million advertising account.
Schweppes calls ad review
Schweppes calls ad review
by Anne Cassidy
17 November 2011, 08:00AM
Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its £4 million advertising account.
Agencies vie for Victoria redevelopment ad task
Agencies vie for Victoria redevelopment ad task
by Matt Williams
17 November 2011, 08:00AM
Agencies are lining up to handle an advertising project to promote the launch of a major new office, retail and residential development in London.
BA relaunches executive loyalty programme
BA relaunches executive loyalty programme
by Loulla-Mae Eleftheriou-Smith
17 November 2011, 09:30AM
British Airways has relaunched its Executive Club, refreshing the cards and adding an extra membership tier to make it easier for those at the bottom to ascend to a higher level of rewards.
Live stream: Exploring the link between TV and mobile
Live stream: Exploring the link between TV and mobile
by Staff
17 November 2011, 08:30AM
TV trade marketing body Thinkbox is hosting an event this morning looking at how mobile, the "second screen", is changing our television viewing habits. Watch the event here from 9.30am.
Intelligence
TV trading: is SOCI outdated?
TV trading: is SOCI outdated?
by Alasdair Reid
17 November 2011, 08:00AM
Is now the time for the industry to create a new system, Alasdair Reid asks.
All about ... IPG Media Lab
All about ... IPG Media Lab
by Jeremy Lee
17 November 2011, 08:00AM
Embracing new technology is great, but why the jargon, Jeremy Lee asks.
Opinion
Jeremy Lee: Outdoor has been caught out yet again and it's getting tiring
Jeremy Lee: Outdoor has been caught out yet again and it's getting tiring
by Jeremy Lee
17 November 2011, 08:00AM
The news that the FBI had arrested two former Posterscope chiefs over suspected fraud only sought to confirm the worst suspicions among cynics for a medium whose reputation for financial probity has often been the subject of finger-pointing and snigg...
Rory Sutherland: Time to tone down the dehumanised language of finance
Rory Sutherland: Time to tone down the dehumanised language of finance
by Rory Sutherland
17 November 2011, 08:00AM
Why are there never any pro-capitalist demonstrators?
Also in the news
GNM to part company with two execs
by John Reynolds, 16 November 2011, 04:25PM
British Gas to axe 20% of marketing and sales roles in swingeing job cuts
by Matthew Chapman, 16 November 2011, 02:45PM
RAB readies 'Britain Loves Radio' campaign
by Maisie McCabe, 16 November 2011, 12:40PM
Versace whets appetite for H&M collection
by Matthew Chapman, 16 November 2011, 12:25PM
Sesame Street's Bert & Ernie tackle satnav voiceovers
by Loulla-Mae Eleftheriou-Smith, 16 November 2011, 12:25PM
From the blogs
Is ad land suffering its own mid-life 'indie' crisis?
Rich Sutcliffe
17 November 2011, 9:35AM
Is social media killing journalism?
@gordonmacmillan
17 November 2011, 8:36AM
Be the game, not the player.
Rhys McLachlan
17 November 2011, 7:05AM
Euro 2012 v's Olympics 2012: only one winner in Asia
Chris J Reed
17 November 2011, 3:04AM
Shock. Consumers dislike ads on social networks. They want it all free.
Chris J Reed
17 November 2011, 2:51AM
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