| The week in search? SEO is dead | | Stefan Hull | | 11 November 2011, 12:27PM | Search engine optimisation is dead. Long live search marketing. I admit I’m playing fast and loose here with some fairly well established terminology but I’m feeling controversial today. And, to a certain extent, it’s Erin Everhart’s fault. | | | | | | | Brands: Listen in social spaces as they'll be talking about you anyway | | Maeve OSullivan | | 11 November 2011, 10:13AM |  I attended a social media conference last week, where I heard some very wise words from one of the speakers, David Ferguson. I'm paraphrasing here, but David warned delegates that although they can, of course, choose whether or not they engage with the conversations happening about their brands in social spaces, the reality is that those conversations are happening anyway, and brands that aren't at the very least paying attention will be left behind.
| | | | World's first Twitter Remembrance day service organised | | @gordonmacmillan | | 11 November 2011, 9:42AM |  Remembrance Day on Twitter this year will be bigger than ever as the UK and Common Wealth countries, including Canada, Australia and New Zealand, take part in special services of Remembrance.
| | | | | | | Making paywalls work: keep your readers and advertisers happy | | hannahdunbar | | 10 November 2011, 12:33PM |  Over the past year publications including The Times, Sunday Times and The Economist have adopted paywall business models that require readers to pay for online content.
Depending on who you speak to, it will either work or it won't. As the debate rages on and publishers try figure out the best model for their business, the web infrastructure across the globe is improving and it is affecting online news distribution. | | | | High tech lynch squads playing judge and jury? | | George Barker | | 10 November 2011, 11:23AM |  News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.
| | | | Daily Mail most shared news website, Guardian close second | | Dan Leahul | | 10 November 2011, 10:08AM |  Dailymail.co.uk and Guardian.co.uk are the most visible UK newspaper web sites on social networks such as Facebook, StumbleUpon and Twitter, according to some new figures.
The Mail averages about 2.9m links per week, while the Guardian is linked about 2.5m times per week, according to a study by Search metrics. The Telegraph (0.88m links), Independent (0.61m) and the Sun (0.2m) rounded out the top five. | | | | Doomed to fail >> HSBC plans to develop its "own version of Facebook" | | @gordonmacmillan | | 10 November 2011, 9:50AM |  UPDATE -This story has just taken a little turn. HSBC says that the brief to agencies to come up with this plan was a “mock brief”.
But considering the brie was 35 pages long who spends that much time on coming up with a mock brief in such detail? | | | | Guy says huh? And sends AT&T ad viral with Reddit | | Polly Becker | | 09 November 2011, 12:30PM |  A not unamusing AT&T ad for and its Blackberry Torch package. That isn’t the important bit it is one of the actors in the spot Nate Dern who posted the ad on Reddit saying that after “three years of auditioning, I booked my first commercial. I say 'Huh?' in this AT&T spot. Just wanted to share”.
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