Friday 25 November 2011

Marketing Daily - What niche social networks can do for your brand; plus Littlewoods, Thomas Cook, The Sun, and John Lewis

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
What niche social networks can do for your brand
Sarah Shearman,
25 November 2011
 

With RBS, HSBC and Manchester United all planning their own social networks,...

Niche social networks are springing up around special interests, from sports to music to banking
 
 
ASA insists Littlewoods' Christmas ad complaints will not be investigated
Nicola Clark,
25 November 2011
 

The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate...

Littlewoods: ad has attracted more than 450 complaints
 
 
TUI knocks Thomas Cook in press ads
Loulla-Mae Eleftheriou-Smith,
25 November 2011
 

TUI Travel, the UK's largest tour operator, is running a knocking press...

TUI: Thomson Holidays owner's press ad knocks rival Thomas Cook
 
 
The Sun moves into social gaming
Sarah Shearman,
25 November 2011
 

The Sun is launching its first social game, 'Sun Football Legends', offering...

The Sun: launches Sun Football Legends social game
 
 
John Lewis teams up with Waitrose to open virtual store
Matthew Chapman,
25 November 2011
 

John Lewis is launching a virtual store by trialling a QR code...

Waitrose: chain's Brighton store displays QR-coded John Lewis products
 
 
APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
Staff,
25 November 2011
 

Integration, collaboration and planning are key for brands who want to do...

Rory Sutherland:
 
 
Downing Street's head of digital signs up to Revolution Forum
Staff,
25 November 2011
 

Nick Jones, head of digital at Downing Street, has been confirmed as...

Nick Jones: speaking at the Revolution Forum
 
 
 
Also in the News
 
Fred Perry targets 'working class' kids with table tennis sponsorship
Matthew Chapman,
25 November 2011
 
Rape Crisis charity launches Christmas campaign about sexual consent
Loulla-Mae Eleftheriou-Smith,
25 November 2011
 
Seatwave reports losses despite first TV campaign
John Reynolds,
25 November 2011
 
 
 
Blogs
 
 
Is brand marketing damaging our society?
Pete Davis
 

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under...

 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
Please be meĆ¢€¦
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Creative Director/Strategist, Ad Lib £80-100k plus bonus, West Midlands

Head of Marketing / Marketing Director, Networx Recruitment £Competitive Salary, Wallingford

Marketing Executive, Stopgap £22000 - £24000 per annum + generous benefits, London

Channel Marketing Manager - up to £50k - Bucks, Blue Skies Marketing Recruitment £45000 to £50000 per annum, Buckinghamshire

Client Manager, Dunnhumby excellent benefits, West London

Creative Artworker, Creative Recruitment £38-£42K, North/East London

Marketing Manager, Fabric Up to R600,000, Johannesburg

Client Director/ Planner, Dunnhumby negotiable, Ealing

Tech Journalist / PR Consultant - Leading Tech PR Agency, Recruitment Revolution Excellent Salary Package, Central London / West End, London

Creative Artworker, Creative Recruitment c£27K-£32K, North/East London

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