Thursday 17 November 2011

Marketing Daily - Tesco to free up shelf space with augmented reality trial; plus Vodafone, Freeview, Virgin Money, and LoveFilm

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Tesco to free up shelf space with augmented reality trial
Matthew Chapman,
17 November 2011
 

Tesco is trialling augmented reality technology in its stores and online offering...

Tesco: trials augemented reality marketing in selected stores
 
 
Brand Health Check: The X Factor
Rachel Barnes,
17 November 2011
 

Viewing figures for ITV's popular talent show have slipped from last year's...

The X Factor
 
 
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
Nicola Clark,
17 November 2011
 

Danielle Crook, director of brand marketing, Vodafone UK, is keen that the...

Danielle Crook, director of brand marketing, Vodafone UK
 
 
RBS Group plans social media forum initiative for banking brands
Sarah Shearman,
17 November 2011
 

The Royal Bank of Scotland group is turning to social media to...

RBS: trying to connect with customers through social media forums
 
 
Google steps up Apple rivalry with launch of Google Music service
Sarah Shearman,
17 November 2011
 

Google has launched a music store and locker to rival Apple's iTunes,...

Pearl Jam: among the artists available on Google Music
 
 
Virgin Atlantic, easyJet, British Airways and Ryanair join forces against APD
Loulla-Mae Eleftheriou-Smith,
17 November 2011
 

Virgin Atlantic, easyJet, British Airways and Ryanair have called on the Government...

Air travel: airlines urge probe into the economic effects of APD
 
 
Freeview's £60m gambit
Sarah Shearman,
17 November 2011
 

Will the TV service's breadth-of-offer focus draw viewers away from pay TV,...

New Freeview campaign
 
 
 
Also in the News
 
APA study shows content marketing in shift to digital
Loulla-Mae Eleftheriou-Smith,
17 November 2011
 
Mobile's share of retailers' Christmas traffic predicted to triple
Matthew Chapman,
17 November 2011
 
Northern Rock sold to Virgin Money
John Reynolds,
17 November 2011
 
BA relaunches executive loyalty programme
Loulla-Mae Eleftheriou-Smith,
17 November 2011
 
LoveFilm seals Warner Bros streaming exclusive
Sarah Shearman,
17 November 2011
 
 
 
Blogs
 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
Please be me…
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
 
 
 
 
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