| Latest news | |  | | | | | Virgin Media is set to unveil an addressable advertising service in the second quarter of 2012, thus beating its rival Sky to the punch. | | |  | | | | | Muller marketing director Lee Rolston is leaving the company after just over a year in the role, amid swingeing cuts to the dairy-product company's senior management and a shake-up of its UK business. | | |  | | | | | Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks to better engage with consumers on social media. | | |  | | | | | IKEA is relaunching its Family loyalty scheme, as it aims to reflect its shift toward a more personalised approach. | | |  | | | | | McDonald's is unleashing a horde of Santas on bicycles in a Christmas TV ad promoting its new festive menu. | | |  | | | | | Thomas Cook has today (29 November) rolled out a consumer campaign to reassure the public that their holidays are 'in safe hands', as the tour operator attempts to cope with a 'deterioration' in trading. | | |  | | | | | Kellogg has appointed 20-year Procter & Gamble (P&G) veteran Jonathan Myers as its UK managing director. | | |  | | | | | KFC has hired Gu marketer Meg Farren as its marketing director of new concepts and strategy. | | |  | | | | | Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled as president of The Marketing Society. | | |  | | | | | Only a few places are left for Campaign's War of the Words event on 8 December, when the industry's next generation will compete to see who delivers the best talk on the changing face of advertising in front of judges including Nikki Crumpton, David ... | | | | | Intelligence | |  | | | | | This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing. | | |  | | | | | With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman. | | |  | | | | | When Mark Cridge, chief executive of Glue Isobar and global managing director of the Isobar network, was inducted into Brand Republic's inaugural 'Hall Of Fame' in September, it was recognition of a remarkable digital journey. Arif Durrani reports | | | | | Opinion | |  | | | | | When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI. | | |  | | | | | There has been a lot of hoo-hah about Klout recently. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
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