Tuesday 15 November 2011

Marketing Daily - Freeview unveils £60m ad campaign to steal TV share; plus Vodafone, Nokia, The Times, and Ann Summers

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Freeview unveils £60m ad campaign to steal TV share
Sarah Shearman,
15 November 2011
 

Freeview will roll out a £60m, three-year marketing push this week in...

Freeview unveils £60m ad campaign to steal TV share
 
 
Vodafone backs London Fashion Week
Nicola Clark,
15 November 2011
 

Vodafone has become the headline sponsor of London Fashion Week after it...

Vodafone backs London Fashion Week
 
 
Nokia puts Lumia to the fore in global campaign
Matthew Chapman,
15 November 2011
 

Nokia is reviving its Snake game for a series of high-profile homepage...

Nokia: using Snake for web takeover
 
 
The Times trials free iPad ads in bundle
John Reynolds,
15 November 2011
 

The Times is to become the first national newspaper to trial bundling...

The Times: bundling ads
 
 
Global Radio to roll out regional daily-deal sites
Maisie McCabe,
15 November 2011
 

Global Radio, which owns the Capital and Heart radio networks, is preparing...

Global Radio: regional daily deals websites
 
 
Ann Summers eyes clubbers
Matthew Chapman,
15 November 2011
 

Ann Summers will attempt to move away from its reliance on the...

Ann Summers: expanding ranges
 
 
Revolution Awards 2012 - deadline extended
Staff,
15 November 2011
 

The deadline for entries to the Revolution Awards 2012, which recognise innovative...

Only Revolution Award winners can look this cool while holding the trophy upside down
 
 
 
Also in the News
 
Editor's comment: Nokia shows the future of retro
Noelle McElhatton,
15 November 2011
 
Levi Roots to star in TV ads
Gemma Charles,
15 November 2011
 
HMV and Fox take DVD shopping to bus shelters
Matthew Chapman,
15 November 2011
 
TalkTalk suffers 70,000 customer defections after service issues
Matthew Chapman,
15 November 2011
 
 
 
Blogs
 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £43000 - £47500 per annum, City of London

Assistant Marketing Manager, Michael Page Marketing £15.38 per hour, Watford

Head of Marketing, Fabric 40,000 - 50,000 AED per month, Dubai

Trade Marketing Manager, Jarlett de Grouchy £45000 - £50000 per annum + Car allowance + Bonus, London

Market Research Director - Market Research - London, Future Publishing £123 - £1241234 per annum + Test, London

Digital Marketing Manager, The Co-operative Funeralcare £35k - £40k, Manchester

Director of Marketing, Wheale Thomas Hodgins Attractive Package, Somerset

Senior SaaS Sales Executive, Gemini Search £28000 - £35000 per annum + bonus, London

PHP Developer, Web Developer, Symfony, JM Digital £36000 - £42000 per annum + Benefits, London

Account Manager - French/German/Mandarin Speaking, Resources Group £23000 per annum + Uncapped OTE - Realistic £30,000 +, London

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