| The business of social media [infographic] | | Dan Leahul | | 17 November 2011, 3:26PM | In the next two years, more than half of all retail sales, including offline and online activity, will in some way be affected by the web, as consumers increasingly use the internet to research products before purchasing. | | | | | | | Top tips for interpreting consumer data from social media | | Jonny Rosemont | | 17 November 2011, 11:57AM |  IBM recently unveiled research showing that chief marketing officers (CMOs) feel deluged by the ever-increasing wealth of consumer data coming from social media sites. So much so that 82% of CMOs are basing their marketing strategies on traditional - and costly - market research, rather than using the freely available information that can be drawn from social media's readymade data goldmine.
| | | | Is social media killing journalism? | | @gordonmacmillan | | 17 November 2011, 8:36AM |  A really interesting discussion arose recently about a memo sent to journalists working on a group of newspapers just outside Detroit of what was expected of them in the age of digital journalism and social media. The memo details an extraordinary list of requirements that is well beyond being achievable or even desirable for most news stories or pieces of content.
| | | | e-tailer Bonobos scores 1,200% ROI with Twitter exclusive sale | | Polly Becker | | 16 November 2011, 3:38PM |  Twitter has posted an interesting case study about how US online retailer for men Bonobos launched a promotion to discount its spring and summer lines ahead of its autumn range as a way to clear inventory and acquire new customers.
| | | | Big Data: Buzzword or true opportunity? | | Jonathan Lakin | | 16 November 2011, 12:05PM |  Before 2011, few people had heard of the term 'big data.' What was once just the vague notion of unstructured data has now become an entity in its own right, peaking in August when it featured towards the climax of the Gartner HypeCycle. But behind the buzzword, there is a lot of opportunity to be had from utilising these large data sets, particularly for marketers.
| | | | | | | Facebook is for real people, Twitter is "niche" says Denton | | @gordonmacmillan | | 16 November 2011, 11:06AM |  Some interesting comments here from Gawker Media boss Nick Denton. He was primarily talking about how to control unwanted and “boring” comments that add nothing to the debate, but he touched on social media and what works best for his business.
| | | | SapientNitro explains "untranslatable" rap video | | @gordonmacmillan | | 16 November 2011, 10:22AM |  Digital agency SapientNitro has finally got around to explaining itself after its promotional rap caught a light on the web yesterday and was greeted by near universal derision.
The agency, which started trending on Twitter, made the situation worse by deleting every negative comment on Facebook where it posted the video before finally retreating from the web and pulling the video, but by then it was way too late. | | | | CNN relaunches CNN iReport as 'social network for news' | | @gordonmacmillan | | 16 November 2011, 8:54AM |  CNN has unveiled a major relaunched of its user generated news site CNN iReport five years after it launched with changes making it make more like a social network.
The subsequent growth of social media since CNN iReport debuted in 2006 has changed citizen journalism greatly and CNN wants to make its user generated news proejct fit for the social age and create what it is calling a “social network for news”. | | | | | | Latest jobs | | | | | |  | | |
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