The Wall > How can Wikipedia attract a more diverse set of editors? The week in search: does social spell the end for link building? When the digital experience feels intuitively right

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list 9 out of 10 male. Average age 26. How can Wikipedia attract a more diverse set of editors? Sue Keogh 18 November 2011, 2:50PM Typically post-graduates, nine in ten of Wikipedia's 36,000 volunteer contributors are male and the average age is 26. This lack of variety means the content is not as 'culturally rich' as it could be, says Sue Gardner, Executive Director of the Wikimedia Foundation. The week in search? Does social spell the end for link building? Stefan Hull 18 November 2011, 2:32PM There seems to be a spate of terminal illness hitting the search marketing industry recently. Last week, I wrote that SEO is dead, but search marketing is alive and kicking. This week, I read that link building is dead and has been usurped by social sharing. When the digital experience feels intuitively right Jeremy Garner 18 November 2011, 1:20PM If Sherlock Holmes were around today, he’d often be found chillaxing around the cafes of Baker Street, necking cups of espresso by the bucketload, muttering under his breath about the price of Madame Tussauds tickets, tinkering with his iPad - and, despite himself, instinctively sensing which brands felt ‘right’. What's in it for me? UK social media users covet 'value' over 'values' Dan Leahul 18 November 2011, 11:39AM About 40% of UK social media users are "opportunists," following brands out of self-interest for vouchers and competitions, and care more for "value" rather than "values," according to a pan-European study, which tracked consumer's online behaviour. Five ways digital has helped promote entrepreneurship Sean Walsh 18 November 2011, 11:30AM In the spirit of Global Entrepreneurship Week, we’ve decided to take a closer look at how the world of digital has massively influenced the way entrepreneurs and start-ups function. The rise of social media in particular has radically improved the visibility of both entrepreneurs looking for funding and entrepreneurs looking to fund. The X Factor: Social media and the live shows - Week 6 [infographic] Rachel Hawkes 18 November 2011, 8:38AM Did Gary Barlow reflect or influence the opinion of the viewing public when he commented that he was starting to find Janet Devlin boring? More than likely, it would be a mixture of the two. Either way, it didn't carry enough weight to impact on the phone voting in Week 6, as Janet was safe for another week. What is interesting when we look at the social media figures for Janet is that her growth in fans on her official channels is starting to slow down, whilst other contestants speed up. Shock. Consumers dislike ads on social networks. They want it all free Chris J Reed 18 November 2011, 8:20AM Free from Freedom foods but you still have to buy the product A majority of consumers are uncomfortable with the amount of commercial messages they see on social networks, a large global survey has found. About 57 per cent of social network users in developed countries do not want to engage with brands via social media, according to a new study by TNS, a market research firm owned by WPP, that polled 72,000 consumers in 60 countries. Twitter loses its third senior executive in as many weeks @gordonmacmillan 17 November 2011, 4:29PM What is going on at Twitter? Earlier this month it lost its head of communications Sean Garrett and it is now being reported that its new Twitter communications director, Lynn Fox, has also left the company. The business of social media [infographic] Dan Leahul 17 November 2011, 3:26PM In the next two years, more than half of all retail sales, including offline and online activity, will in some way be affected by the web, as consumers increasingly use the internet to research products before purchasing. Multi-admin access coming Q1 2012 for Google+ Dan Leahul 17 November 2011, 12:18PM Brands will have to wait until Q1 next year in order to have multi-admin access on their Google+ Pages, the company announced at the CrushIQ conference yesterday. Google+ users expressed frustration at this seemingly simple lack of functionality last week when Google launched its Pages project. Latest jobs Creative Director - Worlds Best Digital Company - 70-100k Recruiter Digital Gurus Salary £70000 - £100000 per annum Location London Social Media Executive - Search, Social & Affiliates - Bath Recruiter Future Publishing Salary £competitive Location Bath Digital Project Manager Recruiter JM Digital Salary £250 - £300 per day Location City of London Digital Marketing Executive Recruiter Go Lower Salary £25 000 OTE Location Edinburgh Online Marketing Executive / Copywriter - Luxury Travel Recruiter Exsus Salary £15k - £18k Location City of London Digital Project Manager Recruiter JM Digital Salary £32000 - £35000 per annum + package Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders