Friday, 25 November 2011

Breaking news from Brand Republic - LinkedIn, John Lewis, Freesat, TUI, British Gas and Salvation Army

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Latest news
Clive Punter leaves LinkedIn
Clive Punter leaves LinkedIn
by Maisie McCabe
25 November 2011, 09:30AM
Clive Punter, LinkedIn's global managing director of marketing solutions, has left the business-to-business social media site after just 14 months.
John Lewis teams up with Waitrose to open virtual store
John Lewis teams up with Waitrose to open virtual store
by Matthew Chapman
25 November 2011, 08:59AM
John Lewis is launching a virtual store by trialling a QR code window display in sister store Waitrose, mirroring a simliar move by rival retailers.
Freesat signs marketing partnership with Channel 5
Freesat signs marketing partnership with Channel 5
by Maisie McCabe
25 November 2011, 09:12AM
Freesat, the free-to-air satellite broadcaster, has signed a major marketing partnership with Northern & Shell's Channel 5, which will kick off with the headline sponsorship of 'Charley Boorman's Extreme Frontiers'.
TUI knocks Thomas Cook in press ads
TUI knocks Thomas Cook in press ads
by Loulla-Mae Eleftheriou-Smith
25 November 2011, 09:43AM
TUI Travel, the UK's largest tour operator, is running a knocking press ad campaign against ailing rival Thomas Cook, highlighting that its competitor is "experiencing turbulence".
British Gas launches campaign about 'predatory prices'
British Gas launches campaign about 'predatory prices'
by Matthew Chapman
24 November 2011, 04:21PM
British Gas is hoping to calm the "anger" of its customers by convincing them there is not a policy of predatory pricing within the energy industry.
Salvation Army fights cutbacks with emotional Xmas campaign
Salvation Army fights cutbacks with emotional Xmas campaign
by Matthew Chapman
25 November 2011, 09:30AM
The Salvation Army is launching a hard-hitting campaign that dispels the image of a cosy Christmas as it attempts to raise funds in the face of deep social service cutbacks.
Intelligence
All about ... Zeebox
All about ... Zeebox
by Oliver Newton
24 November 2011, 08:00AM
The app combines television and the social space, Oliver Newton writes.
Young westerners are embracing a global outlook
Young westerners are embracing a global outlook
by Canvas8
23 November 2011, 08:30AM
The contrast between global and local is becoming one of the defining features of the 21st century, according to Canvas8's Global Mindset study.
Opinion
Think BR: Customer loyalty in 2011
Think BR: Customer loyalty in 2011
by Simon Atkinson
25 November 2011, 08:30AM
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.
Russell Davies: It is now possible to measure influence, but how useful is it?
Russell Davies: It is now possible to measure influence, but how useful is it?
by Russell Davies
24 November 2011, 08:00AM
There has been a lot of hoo-hah about Klout recently.
Also in the news
Macmillan Cancer Support calls £10m ad pitch
by Matt Williams, 24 November 2011, 08:00AM
Starbucks launches mobile payments app
by Loulla-Mae Eleftheriou-Smith, 24 November 2011, 09:16AM
Agencies line up for Coors Light account
by Matt Williams, 24 November 2011, 08:00AM
HMV launches online movie rental service
by Sarah Shearman, 24 November 2011, 09:16AM
From the blogs
Will the rumoured Facebook 'Buffy' phone,succeed?
Emily Tan
25 November 2011, 9:29AM
The big challenge of the Splinternet
Matt Clarke
25 November 2011, 8:47AM
The Week in search…Yahoo Site Explorer closes and SEO objectives
Stefan Hull
25 November 2011, 8:41AM
Is brand marketing damaging our society?
Pete Davis
25 November 2011, 8:37AM
Happy Birthday to us and……
Liam Mullins
24 November 2011, 5:24PM
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