| Making paywalls work: keep your readers and advertisers happy | | Hannah Dunbar | | 10 November 2011, 12:33PM |  Over the past year publications including The Times, Sunday Times and The Economist have adopted paywall business models that require readers to pay for online content.
Depending on who you speak to, it will either work or it won't. As the debate rages on and publishers try figure out the best model for their business, the web infrastructure across the globe is improving and it is affecting online news distribution. | | | | High tech lynch squads playing judge and jury? | | George Barker | | 10 November 2011, 11:23AM |  News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.
| | | | Daily Mail most shared news website, Guardian close second | | Dan Leahul | | 10 November 2011, 10:08AM |  Dailymail.co.uk and Guardian.co.uk are the most visible UK newspaper web sites on social networks such as Facebook, StumbleUpon and Twitter, according to some new figures.
The Mail averages about 2.9m links per week, while the Guardian is linked about 2.5m times per week, according to a study by Search metrics. The Telegraph (0.88m links), Independent (0.61m) and the Sun (0.2m) rounded out the top five. | | | | Doomed to fail >> HSBC plans to develop its "own version of Facebook" | | @gordonmacmillan | | 10 November 2011, 9:50AM |  UPDATE -This story has just taken a little turn. HSBC says that the brief to agencies to come up with this plan was a “mock brief”.
But considering the brie was 35 pages long who spends that much time on coming up with a mock brief in such detail? | | | | Guy says huh? And sends AT&T ad viral with Reddit | | Polly Becker | | 09 November 2011, 12:30PM |  A not unamusing AT&T ad for and its Blackberry Torch package. That isn’t the important bit it is one of the actors in the spot Nate Dern who posted the ad on Reddit saying that after “three years of auditioning, I booked my first commercial. I say 'Huh?' in this AT&T spot. Just wanted to share”.
| | | | How can brands unlock the emotional potential of creative technology? | | Simon Whalley | | 09 November 2011, 11:50AM |  The internet has changed the way we communicate and how we consume content. We are no longer just passive consumers of media - we want to immerse ourselves in it.
And, thanks to relentless innovation in creative technology, consumers are certainly getting the opportunity to do exactly that. Whereas TV is restricted to people engaging on a passive viewing-only level, digital has the potential to engage on so many more dynamic and interactive levels. | | | | | | | | | | | | | | | | | | Latest jobs | | | Account Manager | | Recruiter Digital Gurus | | Salary £25000 - £35000 per annum | | Location London | | | | |  | | |
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