Campaign Daily Fix - The Guardian, Engine Group, LBi, Mini, Making of John Lewis ad

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News BBH wins The Guardian brand campaign pitch by Anne Cassidy, 14 November 2011, 04:00PM Guardian News & Media, the owner of The Guardian and The Observer newspapers, has awarded the task of developing a new brand campaign to Bartle Bogle Hegarty. Engine's Dave rebrands as Asia calls by Rachel Barnes, 15 November 2011, 02:00AM Dave, the Engine-owned branding consultancy that was involved in a trademark dispute with the TV channel Dave, is itself rebranding under the name Calling Brands, as it expands into Asia. Mini web show to run on Facebook by John Reynolds, 15 November 2011, 11:55AM Facebook is hosting a Mini-sponsored web series called 'All The Wrong Places', created in conjunction with youth brand Vice, which is partly owned by WPP. LBi acquires US social media agency Mr Youth for up to $50m by Sarah Shearman, 15 November 2011, 09:20AM LBi International has acquired New York-based social media agency Mr Youth for up to $50m (£31.4m), in response to what it called "revolutionary change in consumer buying behaviour". Appointment to view: The making of John Lewis's 'the long wait' by Sarah Johnson, 15 November 2011, 08:30AM John Lewis, the retailer on something of a Christmas marketing roll, launched its latest tearjerker of an ad last weekend for its 2011 assault on our festive spend. Here's the story behind how it was made. Latest Work Fairy 'rowers' by Grey London 14 November 2011, 04:33PM Fairy has launched an ad in support of the Make-A-Wish Foundation. Orange 'The Muppets' by Fallon 14 November 2011, 03:45PM Orange has launched a new Gold Spot featuring characters from The Muppets to promote the upcoming Disney film. It launched in cinemas on 4 November and will run until the UK cinema launch of The Muppets on 10 February 2012. Sainsbury's 'Christmas' by AMV 14 November 2011, 02:10PM After 11 years as the face of the brand, Jamie Oliver is featuring in his final television ad for Sainsbury's. Quit 'look younger, longer' by Iris 14 November 2011, 11:36AM Hungry Man, Iris and Framestore have collaborated on a new cinema ad for Quit. Also in the News EasyJet positive about new ads as revenues climb 16% by Loulla-Mae Eleftheriou-Smith, 15 November 2011, 12:38PM PHD takes £125m global Sony Ericsson media account by Mark Banham, 14 November 2011, 04:25PM TalkTalk suffers 70,000 customer defections after service issues by Matthew Chapman, 15 November 2011, 11:44AM Latest Blog Entries WHY STEVE JOBS DIDN'T DO TIMESHEETS Dave Trott, 15 November 2011, 7:11AM Magic, bottoms and the milk of human kindness Steve Henry, 14 November 2011, 4:11PM The Most Traffic-stopping eBay Entry Ever? Bid now to control the streets of London. Lolly and Nat, 12 November 2011, 4:11AM WHEN STRATEGY MEETS TACTICS Dave Trott, 08 November 2011, 5:11PM ITV's 'Happy Bears' picnic Jeremy Lee, 03 November 2011, 12:11AM BRIEFING ON TWITTER Dave Trott, 01 November 2011, 4:11PM Latest Jobs Designer £30,000 - £35,000, Maidenhead, Berkshire Account Director or Senior Account Director, £55k, Integrated - ATL, Brand, DR & Digital up to £55k + excellent benefits, Central London Head of Media Up to £80k + Excellent Benefits, London or Leeds Senior Search Account Manager Competitive, Auckland, New Zealand Production Director £60,000, Central London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2011 All rights reserved