Tuesday 22 November 2011

Marketing Daily - Innocent eyes festivals return for London 2012 Olympics; plus ITV, Emirates, Typhoo, and More Th>n

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Innocent eyes festivals return for London 2012 Olympics
Loulla-Mae Eleftheriou-Smith,
22 November 2011
 

Coca-Cola is preparing to expand its Olympic marketing strategy to smoothie- and...

Innocent Drinks: set to revive its annual London festival
 
 
Emirates targets rival airlines with Facebook strategy
Sarah Shearman,
22 November 2011
 

Emirates is turning to Facebook to build an 'emotional' connection with its...

Emirates: airline seeking agency for social media project
 
 
ITV hires Reemah Sakaan as first network marketing chief
Sarah Shearman,
22 November 2011
 

ITV is reshuffling its senior marketing team, starting with the hiring of...

Reemah Sakaan: becomes ITV's first head of network marketing
 
 
More Th>n hires Capital One marketer Dominic Grounsell
Alex Brownsell,
22 November 2011
 

RSA-owned insurance brand More Th>n has appointed Capital One marketer Dominic Grounsell...

More Th>n: hired Capital One's Dominic Grounsell as marketing director
 
 
Unilever chief Paul Polman plans 'beyond CSR'
Loulla-Mae Eleftheriou-Smith,
22 November 2011
 

Unilever chief executive Paul Polman has claimed the company is incorporating its...

Unilever: chief executive Paul Polman planning 'beyond CSR'
 
 
Typhoo gains Rainforest Alliance certification
John Reynolds,
22 November 2011
 

Typhoo is to become the latest tea brand to have its products...

Typhoo: gained Rainforest Alliance certification
 
 
eBay moves to offer automated product recommendations
Sarah Shearman,
22 November 2011
 

EBay has acquired recommendations start-up Hunch for a reported sum of $80m...

eBay: acquires Hunch recommendations start-up
 
 
 
Also in the News
 
Editor's Comment: TV's a lively corpse
Noelle McElhatton,
22 November 2011
 
Thomas Cook commits to hold adspend as shares crash
Loulla-Mae Eleftheriou-Smith,
22 November 2011
 
We'll Call You - Jenny Craig
22 November 2011
 
 
 
Blogs
 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
Please be me…
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Account Director, Michael Page Marketing £40000 to £55000 per annum, London

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Digital Marketing Manager, The Co-operative Funeralcare £35k - £40k, Manchester

Account Manager | London | Up to £32K, Dynamic New Alliances Up to £32K, Greater London

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Design Account Director, Xchangeteam £37 - £45 per annum, Bristol

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