Thursday 24 November 2011

Data and Direct > EDF, TMW, Turn, Silicon Valley, Walmsley: The importance of data

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EDF kicks off direct marketing review
EDF kicks off direct marketing review
by Sarah Shearman
24 November 2011, 08:00AM
EDF Energy is conducting a review of its direct marketing business.
TMW bolsters planning and social offering
TMW bolsters planning and social offering
by Anne Cassidy
24 November 2011, 11:45AM
Tullo Marshall Warren has boosted its planning resource with the appointment of Jonathan Stirling as its planning director.
Demand side platform Turn gears up UK operations
Demand side platform Turn gears up UK operations
by Daniel Farey-Jones
22 November 2011, 09:30AM
Turn, the demand side platform (DSP) with data management capabilities, is on track to make 8%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK.
Agency profits fall as clients put squeeze on ad budgets
Agency profits fall as clients put squeeze on ad budgets
by Ian Darby
24 November 2011, 11:35AM
The profitability of UK marketing services agencies nose-dived by more than 50 per cent during the first half of 2011.
What did adland learn on its school trip to California?
What did adland learn on its school trip to California?
by Jason Goodman
24 November 2011, 12:00AM
An IPA delegation visited Silicon Valley and Hollywood for creative inspiration. Did some of the magic rub off? Jason Goodman reports.
Andrew Walmsley on Digital: Changing the agency game
Andrew Walmsley on Digital: Changing the agency game
by Andrew Walmsley
23 November 2011, 12:00AM
The importance of data will upset the balance in the uncomfortable client-agency ecosystem.
eBay moves to offer automated product recommendations
eBay moves to offer automated product recommendations
by Sarah Shearman
22 November 2011, 11:20AM
EBay has acquired recommendations start-up Hunch for a reported sum of $80m (£51m).
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