Friday, 11 November 2011

Breaking news from Brand Republic - Poppy Appeal, Starbucks, Ann Summers, eBay, James Murdoch

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Latest news
Outdoor owners show their support for Poppy Appeal
Outdoor owners show their support for Poppy Appeal
by Maisie McCabe
11 November 2011, 08:55AM
Ocean Outdoor and Outdoor Plus will mark today's Remembrance Day silence at 11am by suspending their usual digital screen schedule to display The Royal British Legion's Poppy Appeal ad for two minutes.
Starbucks enters juice market with $30m acquisition
Starbucks enters juice market with $30m acquisition
by John Reynolds
11 November 2011, 09:05AM
Starbucks is paying $30m to acquire US juice business Evolution Fresh as it looks to tap into the growing demand for healthy food and drink.
Ann Summers drives model vote with two-minute Towie ad
Ann Summers drives model vote with two-minute Towie ad
by Daniel Farey-Jones
11 November 2011, 09:00AM
Ann Summers has created a two-minute TV ad, featuring the 10 finalists in its lingerie model competition, to drive voters to an online poll.
M-commerce needs better infrastructure, eBay tells Government
M-commerce needs better infrastructure, eBay tells Government
by Sarah Shearman
11 November 2011, 09:35AM
A cross-industry group of retailers, network operators and trade bodies, led by eBay, is calling on the government to aid consumer take-up of m-commerce by prioritising network improvements in a 'Mobile Manifesto'.
James Murdoch mafia comment 'did more harm than good', PR bosses argue
James Murdoch mafia comment 'did more harm than good', PR bosses argue
by Sara Luker
11 November 2011, 09:12AM
MPs failed to land a killer blow on News International's James Murdoch yesterday in the Commons, according to comms experts.
EDF hit with £1.3m fine for spying on Greenpeace
EDF hit with £1.3m fine for spying on Greenpeace
by John Reynolds
11 November 2011, 09:56AM
EDF, the energy giant and London Olympic 2012 sponsor, has been found guilty of spying on Greenpeace, and hit with a £1.3m fine.
Mercedes targets younger audience with 'bold' online film
Mercedes targets younger audience with 'bold' online film
by Alex Brownsell
11 November 2011, 08:30AM
Mercedes-Benz is launching a new UK marketing campaign to better target younger consumers.
Campaign Viral Chart: GTA V speeds to the top of the table
Campaign Viral Chart: GTA V speeds to the top of the table
by Ben Hall
11 November 2011, 09:00AM
The trailer for Rockstar's latest 'Grand Theft Auto' game, GTA V, shot to the top of the viral chart this week, racking up a further 198,813 shares to add to its all-time total, now more than 500,000.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
11 November 2011, 08:15AM
Mindshare's Claire Valoti leaves to head up O2 Media, while Audi hires Euro RSCG's Kristian Dean, in BR's round-up of this week's people moves in advertising, marketing and media.
Opinion
Keep public onside amid opt-out countdown
Keep public onside amid opt-out countdown
by Daniel Farey-Jones
10 November 2011, 03:00PM
In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation.
Jeremy Lee: Starcom could yet have the last laugh over TV sales chiefs
Jeremy Lee: Starcom could yet have the last laugh over TV sales chiefs
by Jeremy Lee
10 November 2011, 08:00AM
There are few things that tug on the heartstrings of television executives more than a "journey" or an "emotional rollercoaster".
Intelligence
Sector Insight: Desktops, laptops, tablets
Sector Insight: Desktops, laptops, tablets
by Jane Bainbridge
09 November 2011, 12:00AM
The consumer computer market is in robust health, with 40% of homes owning two or more tablets, lap tops or desktop machines.
Brand Health Check: Nintendo
Brand Health Check: Nintendo
by Rachel Barnes
10 November 2011, 12:00AM
Sales of the 3DS failed to hit target, while its next-gen console is yet to appear.
Also in the news
The Daily Telegraph mirrors Guardian with 20p price rise
by John Reynolds, 10 November 2011, 03:45PM
Budweiser asks football fans to vote for 'man of the match'
by John Reynolds, 10 November 2011, 12:37PM
AnalogFolk lands Desperados work
by Anne Cassidy, 10 November 2011, 12:00PM
C4's Jonathan Allan calls for TV planning rejig
by Maisie McCabe, 10 November 2011, 12:10PM
From the blogs
Tweet Remembrance: Remembrance day on Twitter
@gordonmacmillan
11 November 2011, 9:42AM
Turkish Delight in the Advertising Industry
Lisa Kettman-Kervinen, Worldwide Partners Inc
10 November 2011, 11:08PM
Cup art
Greg Taylor
10 November 2011, 6:51PM
Australian tourism down, Singapore tourism up - is this related?
Chris J Reed
10 November 2011, 5:23PM
Hate to say it, but Facebook does Pages better than Google+
Sue Keogh
10 November 2011, 5:16PM
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