Digital AM - Ikea.com; Yahoo, Microsoft and AOL ad pact; VW; Andrew Cracknell; MSN

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news McCann lands global Ikea.com account by Sara Kimberley 09 November 2011, 10:50AM McCann Worldgroup has been appointed to handle the global account for Ikea.com after a competitive pitch. Yahoo, Microsoft and AOL reveal ad pact by Sarah Shearman 09 November 2011, 10:51AM Yahoo, Microsoft and AOL have revealed details of their new alliance to sell each other's non-reserved ad inventory in the US, claiming it will "dramatically" improve the process of buying and selling premium online display ads. VW launches Golf GTI viral anniversary work by Alex Brownsell 09 November 2011, 10:00AM Volkswagen (VW) is rolling out its biggest UK social-media campaign to date to promote the 35th anniversary of its 'hot hatch' Golf GTI. Cleverness of the web distracts from art of storytelling, says Cracknell by Sarah Shearman 09 November 2011, 09:55AM The "cleverness of the web" is distracting from the art of storytelling, making advertisers forgot they are in the business of selling products, according to Andrew Cracknell, former adman and author of 'The Real Mad Men'. MSN relaunch to help content 'punch its weight' by Sarah Shearman 09 November 2011, 11:10AM Microsoft is relaunching MSN UK, its online news and lifestyle portal, to give it a greater focus on original content, breaking news and deeper integration with its search engine Bing. Also in the news Honda bikes hires Tinchy Stryder to target teens by Matthew Chapman, 08 November 2011, 10:20AM Electronic Arts claims Twitter ads exceeded expectations by Sarah Shearman, 08 November 2011, 08:30AM Apple eyes fresh marketing team for App Store relaunch by Nicola Clark, 08 November 2011, 08:30AM Lastminute.com to 'go back to its roots' with re-positioning by Loulla-Mae Eleftheriou-Smith, 08 November 2011, 08:30AM From the blogs Unbound Greg Taylor 09 November 2011, 6:17PM M & S's Z Factor Chris J Reed 09 November 2011, 1:19PM New York Times digital chief Nisenholtz departs @gordonmacmillan 09 November 2011, 11:22AM Twittter celebrates?top tweeting celebs at #TwitterDinner @gordonmacmillan 09 November 2011, 10:53AM Are there enough women in advertising? Chris Arnold 09 November 2011, 10:44AM Latest jobs Digital Lead Recruiter Dynamic New Alliances Salary £80K - £120K Location Central London Digital SEO Analyst Recruiter Barclays Salary Competitive + excellent benefits Location London Account Director -Integrated Agency Recruiter round8 Salary Up to 45K Location London Digital Marketing Manager Recruiter eOne Entertainment Salary £30,000 - £40,000 Location Central London Experiential Account Manager Recruiter whynot! Salary £25K - £30K depending on experience Location Nearest Tube: Holborn/Covent Garden Sales Manager Recruiter Resources Group Salary £35000 - £45000 per annum + Basic + Commission Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders