Monday 21 November 2011

Breaking news from Brand Republic - ZenithOptimedia, Philip Morris, Thomas Cook, John Lewis, Innocent

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Latest news
ZenithOptimedia lands £50m RBS retail media account
ZenithOptimedia lands £50m RBS retail media account
by Mark Banham
18 November 2011, 05:46PM
ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking division unseating the incumbent MediaCom.
Marlboro owner to sue over cigarette branding clampdown
Marlboro owner to sue over cigarette branding clampdown
by Daniel Farey-Jones
21 November 2011, 09:36AM
Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.
Thomas Cook set to close 200 high-street shops
Thomas Cook set to close 200 high-street shops
by Loulla-Mae Eleftheriou-Smith
21 November 2011, 09:35AM
Thomas Cook is set to shut 200 of its high-street stores, in a move expected to be part of a wider review of the UK business and its brand portfolio.
John Lewis unveils music album featuring ad covers
John Lewis unveils music album featuring ad covers
by Alex Brownsell
21 November 2011, 07:50AM
John Lewis has unveiled a charity music album featuring the hit cover versions of pop songs used in its TV ad campaigns over the past four years.
Innocent brings out Fruit Pickers digital game
Innocent brings out Fruit Pickers digital game
by Loulla-Mae Eleftheriou-Smith
21 November 2011, 08:55AM
Innocent Drinks is launching a digital campaign today (21 November) on Facebook to promote its recently launched range of orange and apple juices.
Opinion
Claire Beale: Can John Lewis save adland this Christmas?
Claire Beale: Can John Lewis save adland this Christmas?
by Claire Beale
17 November 2011, 08:00AM
With the deepening economic gloom, it was probably inevitable that those chirpy Christmas ads that have come gamboling on to TV over the past few days have provided some sharp ammo for anti-advertising commentators.
Russell Davies: The high-tech world is not as fault-free as we'd like to think
Russell Davies: The high-tech world is not as fault-free as we'd like to think
by Russell Davies
17 November 2011, 08:00AM
Sometimes my job here is easy.
Intelligence
Rethinking the recommendation economy
Rethinking the recommendation economy
by Nicola Clark
18 November 2011, 12:00PM
Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes Nicola Clark.
'Advertising is going to be key' this Christmas
'Advertising is going to be key' this Christmas
by Nick Hewat and Spencer Berwin
17 November 2011, 08:00AM
'Tis the season to be jolly ... or very nervous indeed, where brands and retailers are concerned. Fingers crossed, then, that it won't be a winter of discontent
Also in the news
Tesco launches price-led Christmas campaign
by Sara Kimberley, 18 November 2011, 11:40AM
Nissan ups its 'urban' message for Qashqai model
by Loulla-Mae Eleftheriou-Smith, 18 November 2011, 01:25PM
Social media specialist Feedback launches UK office
by Sara Kimberley, 18 November 2011, 12:50PM
Clear Channel Outdoor launches Play digital division
by Maisie McCabe, 18 November 2011, 12:50PM
From the blogs
The John Lewis ad: it's only an ad for a shop
@gordonmacmillan
21 November 2011, 6:09PM
Go Wild in the (Outdoor) Country
Ivan Clark
21 November 2011, 4:00PM
Google offers help and highlights how people are connecting on Google+
@gordonmacmillan
21 November 2011, 9:39AM
To drink again
ianbluechipmarketing
18 November 2011, 8:56PM
Next sales growth is commendable, but are analysts overlooking the cross-channel eco-system?
Scott Storey
18 November 2011, 7:36PM
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