Wednesday, 9 November 2011

Breaking news from Brand Republic - Marks & Spencer, Marc Jacobs, Comet, Drop Dead, Motorola

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Latest news
X Factor's Cocozza axed from M&S Christmas campaign
X Factor's Cocozza axed from M&S Christmas campaign
by Sarah Shearman
09 November 2011, 08:55AM
Marks & Spencer has cut Frankie Cocozza, the expelled 'X Factor' finalist, from its Christmas campaign.
Marc Jacobs ad banned over child sexualisation complaints
Marc Jacobs ad banned over child sexualisation complaints
by Loulla-Mae Eleftheriou-Smith
09 November 2011, 08:00AM
A Marc Jacobs ad featuring 'Twilight' actress Dakota Fanning showcasing the brand's Oh Lola! perfume has been banned by the advertising watchdog, as it could be seen to sexualise a child.
Comet sold for £2
Comet sold for £2
by John Reynolds
09 November 2011, 09:08AM
Kesa, the owner of Comet, has agreed to sell the troubled electrical retailer to a private equity-backed firm for £2.
Watchdog bans Drop Dead ad featuring skinny model
Watchdog bans Drop Dead ad featuring skinny model
by Loulla-Mae Eleftheriou-Smith
09 November 2011, 08:30AM
The Advertising Standards Authority (ASA) has banned an ad for clothing brand Drop Dead, for using a model who appears underweight, while H&M avoids censure.
Motorola 'life proof' ads banned after phones crack
Motorola 'life proof' ads banned after phones crack
by Matthew Chapman
09 November 2011, 08:30AM
Motorola adverts positioning its Defy handset as "life proof" have been banned by the ad watchdog after a number of viewers complained their phones had broken.
VW launches Golf GTI viral anniversary work
VW launches Golf GTI viral anniversary work
by Alex Brownsell
09 November 2011, 10:00AM
Volkswagen (VW) is rolling out its biggest UK social-media campaign to date to promote the 35th anniversary of its 'hot hatch' Golf GTI.
JCDecaux reports revenues up 5.3% in Q3
JCDecaux reports revenues up 5.3% in Q3
by Maisie McCabe
09 November 2011, 09:10AM
JCDecaux, the outdoor media owner, has reported global revenues of €577m (£495m) in the third quarter of 2011, up 5.3% year on year, despite a slight decrease in street furniture revenues and flat billboard revenues in the UK.
Modern Warfare 3 set to smash records
Modern Warfare 3 set to smash records
by Matthew Chapman
09 November 2011, 09:20AM
Modern Warfare 3, with its Hollywood star ad campaign, is expected to become the fastest selling game of all time after its release resulted in fans camping outside the Game store in Oxford Street for days to get their hands on the game.
Opinion
Helen Edwards on Branding: Sixty is the new old
Helen Edwards on Branding: Sixty is the new old
by Helen Edwards
09 November 2011, 12:00AM
Marketing to old people is increasingly important for brands as the median age of Europeans rises.
Think BR: To HTML5 or not to HTML5
Think BR: To HTML5 or not to HTML5
by Keith Nation
08 November 2011, 08:30AM
HTML5 apps are growing in popularity but there's still a strong case for going native, writes Keith Nation, technical partner, ORM London.
Intelligence
Catch me if you can
Catch me if you can
by Philip Bordet-Stead, Design Bridge
09 November 2011, 12:00AM
Scanning the shelves for novel propositions is usually a disappointing event - and probably even more so today, after months of austerity and innovation lethargy.
Christmas shopping: profiling parents
Christmas shopping: profiling parents
by Alice Dunn
07 November 2011, 08:00AM
School parents are 28% more likely than the average British adult to often refer to the internet before making purchases, writes Alice Dunn, marketing executive, Kantar Media.
Also in the news
Sky Movies breaks festive campaign
by Sara Kimberley, 08 November 2011, 10:55AM
Hungry birds star in Peckish TV debut
by Sophie Maden, 08 November 2011, 10:00AM
Brothers Cider promotes Toffee Apple variant
by Maisie McCabe, 08 November 2011, 12:10PM
M&S sales slow as retail outlook darkens
by Matthew Chapman, 08 November 2011, 11:26AM
Heinz unveils Squeeze & Stir TV spot
by John Reynolds, 08 November 2011, 10:44AM
From the blogs
Twitter struggles to cope with demand as Frankie Cocozza's X Factor exit breaks
Polly Becker
09 November 2011, 9:30AM
Twitter loses its head of communications as Garrett leaves
@gordonmacmillan
09 November 2011, 8:18AM
M & S's Z Factor
Chris J Reed
09 November 2011, 5:19AM
Are there enough women in advertising?
Chris Arnold
09 November 2011, 2:44AM
Loadsa coupons
ianbluechipmarketing
08 November 2011, 9:48PM
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