Friday, 11 November 2011

Marketing Daily - Brand of the Year; plus Starbucks, EDF, Mercedes, Google+ and BBC Worldwide

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Brand of the Year 2011 shortlist
Staff,
09 November 2011
 

As expected, The Marketing Society Brand of the Year 2011 award, in...

Brand of the Year 2011 shortlist
 
 
Starbucks enters juice market with $30m acquisition
John Reynolds,
11 November 2011
 

Starbucks is paying $30m to acquire US juice business Evolution Fresh as...

Evolution Fresh: Acquired by Starbucks
 
 
EDF hit with £1.3m fine for spying on Greenpeace
John Reynolds,
11 November 2011
 

EDF, the energy giant and London Olympic 2012 sponsor, has been found...

EDF: French company backs Team GB
 
 
Connecting with customers through wi-fi
Jennifer Whitehead,
11 November 2011
 

More retail brands are offering wi-fi to boost the in-store experience, writes...

McDonald's began offering free wi-fi in 2007
 
 
BBC Worldwide consumer products appoints marketing director
Matthew Chapman,
11 November 2011
 

BBC Worldwide has appointed Fiona Eastwood in the new role of marketing...

BBC Worldwide: appoints Fiona Eastwood
 
 
Mercedes targets younger audience with 'bold' online film
Alex Brownsell,
11 November 2011
 

Mercedes-Benz is launching a new UK marketing campaign to better target younger...

Mercedes-Benz: Marie gets lost in Streetview
 
 
Industry view: What does Google+ offer brands?
Sarah Shearman,
11 November 2011
 

Earlier this week, Google opened up its new social networking service Google+...

Daniel Brown, Kate McCoy and Ben Ayres
 
 
M-commerce needs better infrastructure, eBay tells Government
Sarah Shearman,
11 November 2011
 

A cross-industry group of retailers, network operators and trade bodies, led by...

M-commerce needs better infrastructure, eBay tells Government
 
 
 
 
Blogs
 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Ad Trafficking Specialist (Clientside), Propel £30000 - £35000 per annum + Benefits and Bonus, London

Account Manager, Stopgap £28000 - £30000 per annum, London

Senior Web Designer / Developer, become £33-38k, Central London

Head of Partnerships & Promotions, Tarsh Lazare Marketing Recruitment £80,000 - £100,000, Central London

Head of PR & Communications, Tarsh Lazare Marketing Recruitment £80,000 - £100,000, Central London

Senior Account Director, Michael Page Marketing £35000 to £45000 per annum, Manchester

Technical Project Manager, Michael Page Marketing £30000 to £35000 per annum, Leeds

Head of Web and Media, Michael Page Marketing £60000 to £70000 per annum, Exeter

Digital Marketing Executive - SEO, PPC, Social Media, Webrecruit £22,000 - £25,000 Plus Bonus (£5,000), Healthcare (after probation), Uckfield, East Sussex

Digital Designer, Major Players £30000 - £35000 per annum, London

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