Monday 14 November 2011

Campaign Daily Fix - Barclaycard, John Lewis, WPP, Warc adspend forecast, Gyro London

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Latest News
Barclaycard introduces new strapline in Christmas campaign
by Sara Kimberley,
14 November 2011, 12:32PM
Barclaycard introduces new strapline in Christmas campaign
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign in seven years.
John Lewis Christmas ad takes off online
by Sara Kimberley,
14 November 2011, 11:05AM
John Lewis Christmas ad takes off online
The John Lewis Christmas ad has already attracted more than half a million hits on YouTube and has been mashed up with music from horror film 'The Shining'.
WPP increases investment in China's digital industry
by Sarah Shearman,
14 November 2011, 09:56AM
WPP increases investment in China's digital industry
WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.
Warc cuts adspend forecast amid Eurozone troubles
by Sara Kimberley,
14 November 2011, 09:40AM
Warc cuts adspend forecast amid Eurozone troubles
Adspend growth has been revised down globally due to "grave concerns" about the volatile conditions in the Eurozone, according the latest International Ad Forecast by Warc.
Gyro London appoints Claire Wright as MD
by Sara Kimberley,
11 November 2011, 12:50PM
Gyro London appoints Claire Wright as MD
Gyro London has appointed former Proximity London managing partner Claire Wright as its managing director.
Latest Work
Argos 'aliens' by CHI & Partners
11 November 2011, 05:00PM
Argos 'aliens' by CHI & Partners
The Argos Christmas ad introduces a unique family of aliens commenting on the shopping behaviour of humans.
John Lewis 'the long wait' by Adam & Eve
11 November 2011, 05:00PM
John Lewis 'the long wait' by Adam & Eve
Adam & Eve has launched the Christmas spot for John Lewis directed by Dougal Wilson, who also directed the award-winning "Always a woman" spot for the brand.
BBC Four 'America season' by Red Bee Media
09 November 2011, 10:43AM
BBC Four 'America season' by Red Bee Media
Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th century American culture.
Ann Summers 'sexy uncovered' by Goodstuff
09 November 2011, 10:17AM
Ann Summers 'sexy uncovered' by Goodstuff
Ann Summers has launched its first-ever TV ad with a 2-minute 'superspot' and social media event.
Also in the News
The Times takes a poke at rivals with 20p cheaper ad
by John Reynolds, 14 November 2011, 11:15AM
Twitter marketer Pam Kramer departs
by Sarah Shearman, 14 November 2011, 10:45AM
ITV predicts 2% drop in Q4 ad revenues
by Daniel Farey-Jones, 14 November 2011, 09:36AM
Latest Blog Entries
Magic, bottoms and the milk of human kindness
Steve Henry, 14 November 2011, 8:11AM
The Most Traffic-stopping eBay Entry Ever? Bid now to control the streets of London.
Lolly and Nat, 11 November 2011, 8:11PM
WHEN STRATEGY MEETS TACTICS
Dave Trott, 08 November 2011, 9:11AM
ITV's 'Happy Bears' picnic
Jeremy Lee, 02 November 2011, 5:11PM
BRIEFING ON TWITTER
Dave Trott, 01 November 2011, 9:11AM
Time to kill the turkey ?
Steve Henry, 31 October 2011, 7:10AM
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