| Latest news | |  | | | | | Burberry, MailOnline, O2 and Mumsnet.com are among the first UK brand partners to launch pages on Google's social network, Google+, as it steps up its challenge to Facebook. | | |  | | | | | The first publicly available analysis of Twitter's 'promoted tweet' products in the UK suggests that consumer engagement levels have been well above average. | | |  | | | | | Apple is hiring a digital marketing team to lead the reinvigoration of its App Store by making it a more attractive proposition both to brands and consumers in the face of growing competition. | | |  | | | | | Honda's motorbike division is targeting 14- to 18-year-olds with a pan-European campaign starring rapper Tinchy Stryder. | | |  | | | | | Lastminute.com, the online travel retailer, is looking to return to its original, core brand message of 'last-minute' booking as part of a strategic re-evaluation. | | |  | | | | | Microsoft is set to launch co-branded marketing campaigns with media partners such as Sky, Channel 4 and LoveFilm to promote its Xbox console as a broadcasting platform. | | |  | | | | | Adconion Media Group has moved to bulk up its online video ad inventory and technology by buying European ad network Smartclip. | | | | | | | Latest jobs | | | | | | Digital Lead | | Recruiter Dynamic New Alliances | | Salary £80K - £120K | | Location Central London | | |  | | |
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