The Wall > Twitter now generating the majority of its ad revenue from mobile

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Twitter now generating the majority of its ad revenue from mobile 29 June 2012, 3:11PM Tweet A report in the Wall Street Journal that says on most days “Twitter is now generating the majority of its revenue from ads shown to its users on mobile” rather than from ads on its Twitter.com website. As Yammer is bought out by Microsoft, are we a step closer to the end of email? 29 June 2012, 11:09AM Tweet This week saw the much anticipated buyout of the so-called 'Facebook for the workplace', Yammer, by Microsoft for $1bn first reported two weeks ago. There have been suggestions that the software giant will integrate the four year old social network into its Office suite. This move comes after research from comScore revealed that email use among 12-17 year olds dropped by 24% during 2011, with an overall fall in webmail usage of 6% so it would appear that Microsoft is covering itself for the possible demise of email in the near future. Happy 5th birthday iPhone - nearly half of us now own a smartphone 29 June 2012, 10:21AM Tweet It’s the Apple iPhone’s 5th Birthday today. That’s five years and 250 million handsets sold and shows no sign of slowing up as new research shows it continues to dominate the smartphone market. Apple iPhones are owned by 19% of smartphone users compared with 15% owning an Android phone and 11% owning a Blackberry, which today announced a delay to its latest phone. As Word Magazine closes: An alternative publishing model for @thewordmagazine - try the @blzzrd approach 29 June 2012, 9:45AM Tweet To be honest I was never much of a Word Magazine reader. Still I am very sad that the publishers have now called it a day. As David Hepworth said this morning; “In the nine years since the magazine launched there have been dramatic changes in the media and the music business. These changes have made it more difficult for a small independent magazine to survive and provide its staff with a living. This hasn’t been made any easier by the economic climate of the wider world.” With 250 million Google+ users now signed up does Google have reasons to celebrate? 29 June 2012, 9:04AM Tweet Google+ has turned one and yesterday Google announced the progress it has made with its social platform. One year on from launch it has now signed up 250 million users and 150 million of those are active on a monthly basis. Brands still don't get Twitter, says report 28 June 2012, 3:05PM Tweet Interesting study from Buddy Media looking at what and when makes for the best tweet for brands. It looked at user engagement from more than 320 Twitter handles of the world’s biggest brands looking at how successful they were in terms of getting replies, getting retweets and engagement rate, which it defined as a combination of @replies and retweets based on the number of followers. Marketers conclude that advertising on Facebook isn't necessary 28 June 2012, 2:21PM Tweet Marketers love Facebook and know that they have to be there, but unfortunately for Facebook some also seem to have concluded that advertising on the social network isn’t anywhere near as necessary, according to a new survey. Guardian's Nick Davies: the internet is killing journalism 28 June 2012, 1:37PM Tweet Interesting long piece on Intelligent Life talking to Guardian editor, Alan Rusbridger, who pushes his case for keeping paywalls out. His comments appear in the same piece as another Guardian journalist, this time phoning hacking reporter Nick Davies, gives a much gloomier take on the digital future. PR firms told not to edit clients' Wikipedia pages to avoid future 'dark arts' stories 27 June 2012, 9:53AM Tweet In the wake of the high profile media revelations about Bell Pottinger and Portland editing clients' pages, which led to stories about the use of "dark arts on Wikipedia, where PR professionals manipulate Wikipedia entries to favour an organisation or an individual, industry PR body the CIPR has called for all members to stop editing clients' Wikipedia pages. Nelson's Column: Social Media. Did the Welsh & Scots Support England in Euro 2012? 26 June 2012, 4:42PM Tweet Only a few days ago, St George's crosses were hanging from windows, from cars, and roars of "come on England" could be heard from many a pub. Who were the Scots and the Welsh supporting? Were they supporting their fellow Brits, or cheering on ABE "anyone but England"? 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Breaking news from Brand Republic - Founder Mark Cridge to exit Glue

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Breaking news Founder Mark Cridge to exit Glue after 13 years and Aegis Isobar network by Sarah Shearman 29 June 2012, 01:19PM Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical. Latest jobs Project Director - Top 10 Digital Agency Recruiter The Blueprint Salary £60000 - £65000 per annum + package Location London CRM Manager Recruiter GoodEgg Digital Salary Excellent neogtiable salary plus benefits Location Central London Account Manager - direct marketing - iconic FMCG brand direct and offline- want the WOW factor Recruiter Firehorse Salary up to £27-32k- dep on exp Location London Account Director - Digital/CRM - £45k-£50k+ depending on experience Recruiter Hutson & Partners Salary £45k-£50k+ depending on experience plus excellent benefits Location Central London - Soho Account Manager - SaaS Platform Recruiter GoodEgg Digital Salary £40-45k base plus substantial bonus Location Central London Quantitative Research Director - Leading Research Agency Recruiter Trace Salary £55K to £70K depending on experience Location central London Facebook's 4 Simple Steps To Unlock Your Full Business Value - Fully leverage your Facebook business page and ad products to connect ... Social Media Mastery: Making Technology Work for You Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? With the explosion of online advertising, many brands have taken a scatt... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders

Marketing Daily - Eurostar, Cadbury, BT, Lloyds TSB, and Coca-Cola spill the beans on their London 2012 sponsorship experience; plus BlackBerry, Waitrose, Uniqlo, and Under Armour

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing June 2012   Latest News   The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently Stuart Derrick, 29 June 2012   After years of work, the moment of truth is almost upon Olympic...     The Health Lottery's Martin Hall: 'Innovate to accumulate' Matt Chapman, 29 June 2012   The Northern & Shell-owned brand has a plethora of plans in place...     Why retailers should set store by data visualisation John V Willshire, 29 June 2012   High-street chains should make greater use of data that 'lives' in the...     Marketing Guru: What happens when my boss has ad expectations that can never be met? Will Harris, 29 June 2012   John Lewis' ads seem to win every award going, but what should...     'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief Loulla-Mae Eleftheriou-Smith, 29 June 2012   Suzuki may be a challenger brand with a 1.2% share of the...     BlackBerry to make 5,000 job cuts and delays phone launch Matthew Chapman, 29 June 2012   BlackBerry maker Research in Motion (RIM) is to axe 5,000 jobs from...     Google launches Chrome app for iPhone and iPad Sarah Shearman, 29 June 2012   Google has launched the mobile version of its Chrome browser for the...       Also in the News   Morrisons and Waitrose claim highest proportion of 'grocery groupies' Matthew Chapman, 29 June 2012   Uniqlo partners with Sony Pictures for first augmented reality campaign Matthew Chapman, 29 June 2012   Under Armour unveils details of MTV tie-up Gemma Charles, 29 June 2012       More From Marketing   Champions of Design: Roberts Revival Radio 19 June 2012     Blogs     Festival 2012 Is Brilliant. So Why Are The Arts Still Sold Like Broccoli? Unofficial Partner   Festival 2012 is the greatest comeback in Olympic history. The almost universal praise is deafening...     Going Social At Work â€" How well are companies doing? Brand Learning   This post is provided by Bruce Levi, Innovation Director at Brand Learning , global experts...     Helen Edwards: Good ideas don’t ‘come from anywhere’ Helen Edwards   Since ideas are the currency of our industry, there is great interest in how we can encourage their generation, especially...     Why Royal Mail’s Moya Greene should not be at the V&A Chris Barraclough   Yesterday I received the heaviest piece of direct mail I can ever recall. It was for Royal Mail’s new MarketReach...     What the Femfresh campaign teaches us about Facebook Chris Barraclough   The Femfresh Facebook page has been pulled and the brand put out of its social media misery. Phew! 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Top Tips To Up Your Traffic And Sales (Expert Reports)   So, affiliate marketing, it's been around for a while and has driven gre...     Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)   Social media has changed the world as we know it by connecting people, i...     Social Media Mastery: Making Technology Work for You (Webcast)   Sometimes you may feel bombarded by all the demands that email, social n...         Marketing Manager, Badenoch & Clark £55000 - £65000 per annum, City of London Senior Insight Client Manager, Jarlett de Grouchy £30000 - £38000 per annum + £4750 car, 20% bonus, pension, healthcare, Oxford Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London Marketing Assistant, Royds LLP £23,000 - £25,000, London Senior Manager, Online Reputation - EMEA, Badenoch & Clark £50000 - £55000 per annum + £5.4k car allowance, Uxbridge Senior Planner/Strategist - Top 20 London Agency - To £60K + benefits, Fill Recruitment Ltd Up to £60K + benefits, Central London Web Analytics Analyst, Michael Page Digital £30000 to £35000 per annum, West End Account Director, Michael Page Agency £45000 to £55000 per annum, West End Digital Project Manager, fishtank £25000.00 - £32000.00 per annum, Basingstoke Assistant Online Manager - Beauty - London - £35k, Salt £30000 - £38000 per annum + bonus + benefits, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Posts (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ▼  June (128) The Wall > Twitter now generating the majority of ... 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