Latest news | | | | | | Asda has escaped censure after hundreds of viewers complained its Christmas ad campaign was both "sexist"' and distressing to children who had lost their mothers. | | | | | | | Brands are beginning to experiment with Twitter's video app Vine, which allows users to create six-second slices of video content. | | | | | | | V05 Extreme Style, the Unilever-owned hair product brand, has renewed its partnership with the campaign from Bauer Media's FHM to discover the 100 sexiest women in the world. | | | | | | | In the second part of Media Week's salary survey for 2013 in association with recruitment specialist Sylex, director Alex Michaels lays bare salaries at UK media agencies, and finds the highest earners have taken the biggest hit as the economy contin... | | | | | | | Taco Bell has launched its first Super Bowl ad in three years, which features elderly friends escaping from their retirement home to go clubbing, get a tattoo and break into a swimming pool before heading to one of the brand's Mexican fast food resta... | | | | | | | Guardian News & Media has formed a multimedia partnership with the website owned by luxury group, LVMH Moët Hennessy Louis Vuitton, called Nowness.com. | | | | | | | Volkswagen has unveiled this year's Super Bowl TV spot that it will run during Sunday's big game in the US. | | | | Promotion: Multiple Digital Touch Points: One Voice |
| Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here. | | | | Opinion | | | | | | Reports of the death of the written word in marketing have been exaggerated: in fact, wordcraft has never been more important to brand communications. | | | | | | | I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a... | | | | Intelligence | | | | | | David Cameron has fired the starting gun on the long-awaited "in or out" referendum on Britain s relationship with Europe should the Tories win the next general election. While making it clear that, personally, Cameron wanted to remain part of the Eu... | | | | | | | Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford. | | | | | | Latest jobs | | Digital Marketing Manager | Recruiter GoodEgg Digital | Salary £25-35k + great benefits and share options | Location St Albans, Hertfordshire | | Brand Manager | Recruiter Westye Group Europe Ltd | Salary £38 - £45k | Location Loughton Essex | | | | | | | |
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