Wednesday 30 January 2013

Breaking news from Brand Republic - Asda, Vine, FHM, Media Week salary survey, Taco Bell

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Latest news
Asda 'sexist' Christmas ad escapes ban despite hundreds of complaints
Asda 'sexist' Christmas ad escapes ban despite hundreds of complaints
by Matthew Chapman
30 January 2013, 08:52AM
Asda has escaped censure after hundreds of viewers complained its Christmas ad campaign was both "sexist"' and distressing to children who had lost their mothers.
20 brands experimenting with Vine video ads
20 brands experimenting with Vine video ads
by Gordon MacMillan
30 January 2013, 09:28AM
Brands are beginning to experiment with Twitter's video app Vine, which allows users to create six-second slices of video content.
V05 renews partnership with FHM's '100 Sexiest Women in the World'
V05 renews partnership with FHM's '100 Sexiest Women in the World'
by Charlotte Henry
30 January 2013, 08:48AM
V05 Extreme Style, the Unilever-owned hair product brand, has renewed its partnership with the campaign from Bauer Media's FHM to discover the 100 sexiest women in the world.
Media Week salary survey 2013: Agencies pay laid bare
Media Week salary survey 2013: Agencies pay laid bare
by Arif Durrani
29 January 2013, 12:27PM
In the second part of Media Week's salary survey for 2013 in association with recruitment specialist Sylex, director Alex Michaels lays bare salaries at UK media agencies, and finds the highest earners have taken the biggest hit as the economy contin...
Taco Bell unveils first Super Bowl ad since 2010
Taco Bell unveils first Super Bowl ad since 2010
by Sara Kimberley
30 January 2013, 09:11AM
Taco Bell has launched its first Super Bowl ad in three years, which features elderly friends escaping from their retirement home to go clubbing, get a tattoo and break into a swimming pool before heading to one of the brand's Mexican fast food resta...
Guardian boosts video content with Nowness.com partnership
Guardian boosts video content with Nowness.com partnership
by Arif Durrani
30 January 2013, 09:09AM
Guardian News & Media has formed a multimedia partnership with the website owned by luxury group, LVMH Moët Hennessy Louis Vuitton, called Nowness.com.
Volkswagen unveils Super Bowl TV spot
Volkswagen unveils Super Bowl TV spot
by Sara Kimberley
29 January 2013, 11:40AM
Volkswagen has unveiled this year's Super Bowl TV spot that it will run during Sunday's big game in the US.
Promotion: Multiple Digital Touch Points: One Voice

Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here.
 
Opinion
Helen Edwards: The written word is dead, long live the written word
Helen Edwards: The written word is dead, long live the written word
by Helen Edwards
30 January 2013, 08:00AM
Reports of the death of the written word in marketing have been exaggerated: in fact, wordcraft has never been more important to brand communications.
There will always be ads. After all, they pad out mags a treat
There will always be ads. After all, they pad out mags a treat
by Russell Davies
24 January 2013, 08:00AM
I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a...
Intelligence
Would leaving EU be bad for adland?
Would leaving EU be bad for adland?
by
29 January 2013, 04:40PM
David Cameron has fired the starting gun on the long-awaited "in or out" referendum on Britain s relationship with Europe should the Tories win the next general election. While making it clear that, personally, Cameron wanted to remain part of the Eu...
Open-source marketing comes of age
Open-source marketing comes of age
by Suzy Bashford
25 January 2013, 09:00AM
Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford.
Also in the news
MediaCom hires Marco Ramos to run Sky account
by Charlotte Henry, 30 January 2013, 09:18AM
TCA to create campaign for The Bobby Moore Fund
by Ian Darby, 29 January 2013, 12:16PM
Virgin Media ends free Wi-Fi for all on the Tube
by Charlotte Henry, 29 January 2013, 11:48AM
Tax sugary drinks to save lives, says Sustain report
by John Reynolds, 29 January 2013, 11:20AM
Unruly launches social video 'shareability' prediction tool
by Gemma Charles, 29 January 2013, 11:22AM
Omnicom Media Group hands £140m outdoor business to Talon
by Maisie McCabe, 29 January 2013, 10:07AM
Latest Blog Entries
Screw it, let's do it
Andy Nairn, 30 January 2013
Queue skipping
Greg Taylor, 30 January 2013
Tuition fees: evidence of an unkind system
Hugh Salmon, 30 January 2013
Sunday Times acting editor to apologise to Jewish leaders over Netanyahu cartoon
@gordonmacmillan, 29 January 2013
PruHealth sponsorship of triathlon is sign of times
John Reynolds, 29 January 2013
THE TRUE VALUE OF IGNORANCE
Dave Trott, 29 January 2013
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