| The end of digital marketing is nigh | | 22 January 2013, 1:50PM |  A recent report from global research firm Forrester - predicting that 'digital marketing' will lose its prefix and become just 'marketing' in 2013 - has sparked a debate between marketers who agree with the forecast and those who believe digital should continue being treated as a separate discipline. In an effort to put this dispute to bed, here's my response to the prediction.
| | | | Paying for Likes: the rising trend of false social media advertising | | 22 January 2013, 12:55PM |  Social media is gently intruding further and further in to our lives. It’s starting to get unified with the desktop (look at the native Facebook facilities on Apple's Mountain Lion OS and Windows 8′s ever-changing social tiles), and it is a constant presence in the physical world around us (how many QR codes can you spot in the next hour? And how many invitations to ‘like’ or ‘follow’ a company through a litany of social media outlets?).
| | | | | | | Why tablets are good news for advertisers (and media owners) | | 22 January 2013, 8:52AM |  I keep reading that if media owners put their content behind paywalls, then advertising revenues will suffer. The theory, I guess, is that fewer people will access the content, and so the value to the advertiser will decrease. But people have always paid for good content, and advertisers have always targeted subscribers, whether that content is a game, news, or a glossy magazine. What they pay to access it on, is - or should be – irrelevant. An active, engaged subscriber is surely worth more to an advertiser than an anonymous 'eyeball'.
| | | | | | | Iconic games brand Atari files for bankruptcy | | 21 January 2013, 3:44PM |  The iconic video games firm Atari has filed for Chapter 11 bankruptcy protection. The firm, which was formerly known as Infogrames Entertainment, bought the Atari name more than a decade ago from its American-owners.
| | | | The state of a social nation: China has almost 600 million social media users | | 21 January 2013, 11:43AM |  Today's #SDMW report offers a truly comprehensive overview of all the latest online stats in China. China has been the world's largest online market for some time now, but its growth shows no sign of losing momentum. We've explored a wider variety of data than usual in this #SDMW report to give a full flavour of online behaviour and trends across China, so alongside the usual Social, Internet and Mobile stats, you'll also find some amazing data on e-Commerce, m-Commerce and Location-Based Services.
| | | | Evolved - Why the Financial Sector HAS embraced social | | 21 January 2013, 11:42AM |  I was very interested to read Simon Pitman's article "Adapt or Die", which discussed how the financial sector has been relatively slow on the uptake of social media. While I agree with Simon on a number of the points that he made, I feel that there is a strong case to argue that not only has the financial sector embraced social media already, but it has actually been innovative within it.
| | | | Samsung launches BlackBerry bashing commercial showing users as uncool | | 21 January 2013, 9:54AM |  As Blackberry gets ready to launch its long awaited Blackberry 10 (BB10) operating system, which is being rumoured to launch next week with the future of Research in Motion’s riding on it, Samsung has taken a potshot at it in this new ad. The Samsung ad makes a play to establish its phones as not only being for consumers, but for business users as well. In the spot we get to see a couple of Blackberry users who are made fun of and portrayed as older, decidedly uncool, and clinging to their devices and old fashion ways. The message is clear: the cool kids have Samsung devices (and a love of unicorns) and they use them for both work and play.
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Instagram is the darling of tech, and the king of all photo apps. It made its founders millions of dollars, and made each of us into top artistic photographers with just our iPhone.
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