Thursday, 31 January 2013

Marketing Daily - EasyJet slashes marketing spend but 'increases effectiveness'; plus Kronenbourg 1664, Comparethemarket.com, Sony, and Sainsbury's

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Sir Keith Mills: Olympic legacy on the line
Judy Attwell,
31 January 2013
 

The Air Miles and Nectar founder, knighted for his work in bringing...

Sir Keith Mills
 
 
EasyJet slashes marketing spend but 'increases effectiveness'
Gemma Charles,
31 January 2013
 

EasyJet has cut its marketing budget by 15% over the past two...

Carolyn McCall: easyJet chief executive addressed Lead 2013
 
 
Eric Cantona stars in ad to reinvent 'self-confident' Kronenbourg 1664
Alex Brownsell,
31 January 2013
 

Heineken is to position its Kronenbourg 1664 brand as a "reward for...

Eric Cantona: stars in Kronenbourg 1664 ad
 
 
Tech: 3D is a technology without vision
John V Willshire,
31 January 2013
 

In a previous column, I mentioned that I believe 3D remains largely...

Is 3D a waste of time?
 
 
Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius
Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO,
31 January 2013
 

Marketing's unique weekly analysis of ad recall in association with TNS.

Comparethemarket.com
 
 
Sony seeks more inclusive PlayStation Network image
Matthew Chapman,
31 January 2013
 

Sony is launching a campaign that sets out to disprove the notion...

Sony PlayStation: way of play by 180 Amsterdam
 
 
BlackBerry 10 launches as RIM rebrands
Gordon MacMillan,
30 January 2013
 

It is months late, but today Research In Motion has finally launched...

BlackBerry 10: company unveils new phones
 
 
Product of the Year - 2013: the winners
31 January 2013
 

This year's triumphant brands prove that it pays to innovate, while research...

Product of the Year - 2013: the winners
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Brand Barometer: Nike's latest viral campaign reviewed
31 January 2013
 
Sainsbury's teams up with Channel 4 for cookery show
John Reynolds,
31 January 2013
 
Lucozade unveils trio of new brand ambassadors for Six Nations campaign
John Reynolds,
31 January 2013
 
Travel: The Dreamliner nightmare
Kim Benjamin,
30 January 2013
 
 
 
Blogs
 
 
Vine. A growing revolution in Meaningful content.
Paul Frampton
 

Read @ paul_framp ‘s reason for why Vine is a revolution on marketingblogged.com vine.co/v/b1ujXAaV77Q รข€" HavasMediaUK (@HavasMediaUK) January 31,...

 
 
What The London Underground Map Tells Us Our Relationship with Design
Uri Baruchin
 

Rather than celebrate the 150 th anniversary of the London Underground with the new £2 coins, I wanted to take...

 
 
PruHealth sponsorship of triathlon is sign of times
John Reynolds
 

One spin-off from the success of British athletes in less mainstream sports at London 2012 - such as triathlon, long-distance...

 
 
Larry Ashley anyone? Laura Ashley bets on menswear
rachel barnes
 

“Stick to what you know and what you’re good at” seems like a solid, if not dull or horizon-broadening, strategy...

 
 
Where did Tesco hide the horse?
rachel barnes
 

Here we go, a first look at what Wieden & Kennedy has in mind for Tesco’s ads. The quick Christmas...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
 
 
Jobs of the Week

Web Development Executive, Stopgap £30000 - £35000 per annum, London

External Communications Manager, Badenoch & Clark £330 - £375 per day, Surrey

Senior Social Media Community Manager, Impero 30-35K Neg, East London, Shoreditch to be precise

Content Design Manager, Realise Consulting £50-65k+ benefits, Windsor, Berkshire

Shopper Marketing Account Manager, Stopgap £150 - £160 per day, London

Client Account Director, Realise Consulting £80-95k+ bonus/benefits, Windsor, Berkshire

Senior Account Manager, Lucy Cooper £37-42k+ dependent on experience, Central London

Category Managers - Spreads and Desserts, Stopgap £50000 per annum + competitive plus excellent benefits, Cambridge

Account Manager - Channel Marketing, Stonor £30k - £35k dependent on experience, Berkshire

Team Assistant for Full Service Digital Marketing Agency, BIS Recruit Salary up to £22k, London

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