Friday, 25 January 2013

Media AM - OMG, Campaign Viral Chart, Disney, Specsavers, Man U

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Media AM Bulletin
 
 
 
*   Latest News
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Jenny Bullis: joins OMG
OMG appoints ITV's Jenny Bullis to lead data and technology
Maisie McCabe, 25 January 2013

Jenny Bullis, the director of media at ITV, is to join Omnicom...

  
Christiano Ronaldo: football leads Nike's charge in viral ad dominance
Campaign Viral Chart: Cristiano Ronaldo leads Nike's viral ad hat-trick
Ben Hall, 25 January 2013

Three Nike ads are in the most-shared chart this week, with footballer...

  
Ella Henderson: X Factor star features in Disney's safer internet campaign
Disney to run 'safer internet' campaign with X Factor star Ella Henderson
Matthew Chapman, 25 January 2013

Disney will run a TV ad featuring 'The X Factor' star and...

  
Specsavers: ad spoofs incident that occurred during Capital One Cup semi-final
Specsavers runs tongue-in-cheek ad on Hazard ballboy incident
Maisie McCabe, 25 January 2013

Specsavers has run press and digital ads poking fun at the row...

  
Manchester United: set to rival top two Spanish clubs as world's richest
Man Utd to vie with Spanish clubs for richest club honour
John Reynolds, 24 January 2013

Manchester United's commercial success is likely to mean that it will soon...

  
Sir Martin Sorrell: chief executive of WPP
WPP acquires ecommerce digital agency Salmon
Maisie McCabe, 24 January 2013

WPP has bought the ecommerce specialist digital agency Salmon, which works with...

  
*   Also in the News
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ABC MULTI-PLATFORM: Indy website reports 20% growth in December 2012
Arif Durrani, 24 January 2013
How Fowles plans to reinvent the media agency
24 January 2013
Make digital the new normal to sort out our image problem
Paul Frampton, 24 January 2013
Can media learn from HMV?
24 January 2013
My Media Week: Mark Swift
Hayley Hayes, 23 January 2013
 
 
Blogs
What is your natural search ranking ? It matters more than you might think.
Sue Unerman

Your natural search ranking may be poised to replace advertising awareness and consideration tracking as a key indicator of...

Celebrity. Human after all.
Louise Brice

Chances are that willingly or not, few of us will have managed to avoid "day 101" in the big brother...

What could be better than a 90 inch smart HDTV in your living room ?
Sue Unerman

Two 90 inch smart HDTVs in your living room. Imagine - instead of having to choose whether to...

Guardian ad offers snapshot into future of national newspapers
John Reynolds

Choosing Hugh Grant to front a new ad campaign extolling the "integrity" of your newspaper seems a little bizarre, given...

The Stop-Start Journey Between TV and Online
David Brennan

When the presents are put away and the Christmas tree begins to shed its needles, most people enjoy the restful...

It?s a multi, multi, multi world
Rhys McLachlan

In 2013 you are going to hear a lot about "multi". In fact it's going to be the year of...

Baby, you can drive my car
Sue Unerman

Except baby might not want to these days. The Economist published an article recently that suggested that "in...

Throw another blog on the fire
John Carroll

According to the National Readership Survey , 2.8m British adults have written a blog in the last 4 weeks, rising...

 
 
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