Latest news | | | | | | The British advertising industry is now responsible for generating £100 billion of GDP and urgently needs Government attention to kick-start economic growth, according to a report unveiled today. | | | | | | | Heineken is to position its Kronenbourg 1664 brand as a "reward for self-confident men", with a new multimillion-pound campaign starring former Manchester United footballer Eric Cantona. | | | | | | | Facebook beat Wall Street's expectations and revenues climbed 40% in the fourth quarter with a doubling of mobile revenues. | | | | | | | The departure of BBC Radio 1's self-anointed "saviour", Chris Moyles, after eight years, failed to halt declines in the BBC's breakfast show listeners, according to quarterly Rajar figures published today. | | | | | | | It is months late, but today Research In Motion has finally launched its BlackBerry 10 operating system and changed its name officially to BlackBerry. | | | | | | | BSkyB has reported a profit of £487m for the six months to 31 December 2012, an increase of 7.5% year on year, despite revenue from advertising declining 3% to £215m. | | | | | | | Sainsbury's and Channel 4 are teaming up to air a new ad-funded TV show, called 'What's Cooking? From the Sainsbury's Kitchen'. | | | | | | | Burger King is reviewing its £40 million pan-European media planning and buying account. | | | | Opinion | | | | | | The advertising industry, like most, is tightening. Competition is increasing, clients are more demanding and pitch processes ever-more cut-throat. Industry elders might argue that these factors have taken the fun out of the industry. But I'd disagre... | | | | | | | Idle moments are frequently filled with a trawl through agency websites to check their brand positionings, mission statements, reasons to exist. The majority make "calm down, dear" sound like the most delicious line in advertising. | | | | Intelligence | | | | | | This year's triumphant brands prove that it pays to innovate, while research highlights the added consumer appeal of lines that display the Product of the Year logo. | | | | | | | Unlikely as it may seem, stealth drones could spawn the next must-have gadget, Ian Darby writes. | | | | | | Latest jobs | | Digital Marketing Manager | Recruiter GoodEgg Digital | Salary £25-35k + great benefits and share options | Location St Albans, Hertfordshire | | Account Director | Recruiter Stopgap | Salary £45000 - £50000 per annum | Location South West London | | Account Director | Recruiter Blue Skies Marketing Recruitment | Salary £40000 to £45000 per annum | Location London | | | | | | | |
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