Monday, 7 January 2013

Marketing Daily - Starbucks celebrates Mondays with latest ad campaign; plus Morrisons, MasterCard, Warburtons, and Samsung

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Starbucks celebrates Monday with latest campaign
John Reynolds,
07 January 2013
 

Starbucks has launched a campaign celebrating the importance of Mondays.

Starbucks: latest campaign highlights the importance of Mondays
 
 
Corrie ad break to give thumbs down to pizza and fizzy drinks
Daniel Farey-Jones,
07 January 2013
 

Change4Life, the Government's healthy living campaign, is to endorse Asda fish, Quorn,...

Change4Life: latest ad created by M&C Saatchi
 
 
Morrisons restructures marketing department after poor Christmas
Matthew Chapman,
07 January 2013
 

Morrisons has appointed Nick Collard to the newly created group marketing and...

Morrisons: Christmas 2012 campaign
 
 
Carnival Cruises recruits Peter Serafinowicz for debut UK campaign
Loulla-Mae Eleftheriou-Smith,
07 January 2013
 

Carnival Cruises has recruited comedian Peter Serafinowicz to voice the brand's first...

Carnival Cruises: campaign seeks to inject fun into mundane situations
 
 
MasterCard signs Rita Ora to front 'Priceless Remakes' campaign
Alex Brownsell,
07 January 2013
 

MasterCard has recruited pop music artists Rita Ora, Conor Maynard and Delilah...

MasterCard: Rita Ora fronting 'Priceless Remakes' ad campaign
 
 
Warburtons kicks off biggest ever campaign
John Reynolds,
07 January 2013
 

Warburtons has launched a campaign by WCRS that focuses on its breakfast...

Warbutons: latest TV campaign by WCRS
 
 
Samsung kicks off 'the Chelsea way' program
Teresa Fitzherbert,
07 January 2013
 

Chelsea Football Club and its shirt sponsor Samsung and have launched a...

Samsung: 'dream the blues' ambassadors Fernando Torres, Juan Manuel Mata García, Oscar and Victor Mosesto
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Ella's Kitchen launches first multi-channel TV campaign
John Reynolds,
07 January 2013
 
Sky to sponsor Hometime on Absolute Radio
Maisie McCabe,
07 January 2013
 
 
 
Blogs
 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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