| Latest news | |  | | | | | Coca-Cola has rebutted criticism from Prime Minister David Cameron, who told Parliament he was trying to steer his children away from drinking Coke. | | |  | | | | | Ocado has hired former Marks & Spencer (M&S) boss Sir Stuart Rose as chairman to succeed Michael Grade, who will retire on 10 May. | | |  | | | | | Lionel Barber, the editor of The Financial Times, has unveiled the paper's digital first strategy, which will cut 35 jobs and relegate newspapers to second place, as speculation about a sale of the FT continues to circulate. | | |  | | | | | Google has shrugged off the potential impact of Facebook's Graph Search feature, unveiled by the social network last week, after claiming its closed media environment is less 'valuable' to consumers. | | |  | | | | | Michael Winner, the eccentric film director turned restaurant critic who passed away yesterday aged 77, starred in a number of ads for the Peter Wood-owned insurance firm Esure in the noughties, watch them here. | | |  | | | | | Affiliate marketing is undergoing a 'boom' in the UK according to new figures, with a total investment of more than £800m last year delivering £9bn in sales. | | |  | | | | | Ford has renewed its seven-figure sponsorship of TalkSport's 'Alan Brazil Breakfast Show' and the station's live commentary of Uefa Champions League football matches. | | |  | | | | | Japanese restaurant chain Yo! Sushi is launching an advertising drive to showcase its takeaway credentials and encourage customers to 're-appraise' the brand. | | |  | | | | | Barclaycard has signed a five-year deal to sponsor the annual series of summer events at London's Hyde Park. | | |  | | | | | The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers. | | | | | Promotion:We know students. We talk to them all year round. | 
| Brilliantly simple email and online campaigns deliver your targeted messages straight to students – and with a 35% open rate, just imagine the opportunity that gives you. | | | | | | Opinion | |  | | | | | This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers | | |  | | | | | Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric. | | | | | Intelligence | |  | | | | | Nectar is the most prominent, with Boots Advantage in second place. | | |  | | | | | The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a focus on innovation and sustainability. | | | | | | | Latest jobs | | | | | | Head of SEO - Travel | | Recruiter GoodEgg Digital | | Salary Circa £45k + Bonus and Benefits | | Location Greater London, Woking | | | Marketing Co-ordinator | | Recruiter Selwood Housing | | Salary £22,950 Pension + Benefits | | Location Trowbridge, Wiltshire | | | E-CRM Manager | | Recruiter Just Digital | | Salary £30000 - £35000 per annum + excellent benefits | | Location Hertfordshire | | |  | | |
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