Breaking news from Brand Republic - HMV, Brylcreem, The Times, LoveFilm, Clarks International

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Music labels line up HMV rescue bid by Matthew Chapman 21 January 2013, 09:51AM Music and film brands including Universal Music, Warner Music, Sony and Twentieth Century Fox are reportedly putting together a rescue package for HMV. Brylcreem mulls swapping Pieterson for Mad Men by John Reynolds 21 January 2013, 09:38AM Brylcreem is reviewing its strategy of using sport stars in its advertising, throwing its commercial relationship with cricket star Kevin Pietersen in doubt. John Witherow appointed acting editor of The Times by Maisie McCabe 21 January 2013, 09:25AM John Witherow, the editor of the Sunday Times, has been appointed acting editor of The Times, in an interim move made after the independent directors of The Times refused to endorse his appointment. LoveFilm partners C4 to bolster TV content offering by Matthew Chapman 21 January 2013, 09:00AM LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix. Clarks International calls ad review by Jeremy Lee 21 January 2013, 09:07AM Clarks International, the shoe manufacturer, has put its international advertising business up for pitch. Honda creates 'rotating' ad to showcase Civic benefits by Alex Brownsell 21 January 2013, 09:21AM Honda has rolled out a pan-European campaign that aims to showcase both the performance and practical benefits of the latest 1.6 diesel engine model in its Civic range. Guinness launches £5.5m 'Made Of More' campaign with helpful town clock by Gemma Charles 18 January 2013, 01:19PM Guinness has unveiled the second instalment of its 'Made Of More' marketing campaign, this time featuring a do-gooding clock. Promotion:We know students. We talk to them all year round. Brilliantly simple email and online campaigns deliver your targeted messages straight to students – and with a 35% open rate, just imagine the opportunity that gives you.   Opinion Tech: The power of the 'Internet of Things' by Graham Oakes 18 January 2013, 11:00AM This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers Think BR: Getting shoppers to spend by Danielle Pinnington 18 January 2013, 08:30AM Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric. Intelligence Which loyalty brand is most prominent online? Brand barometer by Gemma Charles 18 January 2013, 08:30AM Nectar is the most prominent, with Boots Advantage in second place. Unilever's Jon Goldstone: A great brand can't stand for 'cheap' by Jane Bainbridge 17 January 2013, 11:00AM The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a focus on innovation and sustainability. Also in the news Freesat hires ITV marketer Paul Gilshan to top role by Matthew Chapman, 09 January 2013, 09:27AM Andrew Gowers to head Trafigura corporate comms by Lynsey Barber, 08 January 2013, 04:09PM Marketing Society launches 'Brand activation' award category by Staff, 08 January 2013, 03:00PM Latest Blog Entries Sociability and empathy Steve Henry, 21 January 2013 Think horse meat in Tesco burgers is bad, try these... human meat sausages. Chris Arnold, 20 January 2013 Starting a new job - success tips part 1 Rachel Brushfield, 19 January 2013 5 Steps to Improve your Brand's Digital Fitness Brand Learning, 18 January 2013 Smart fork Greg Taylor, 18 January 2013 'Cognitive overload' as email marketing use explodes in 2013 Ardi Kolah, 18 January 2013 Latest jobs Online Campaign Account Manager Recruiter Amazon Salary £competitive + stock options + benefits Location Slough Creative Artworker - Bristol Recruiter Bray Leino Salary Circa £25k (depending on experience) Location Bristol Online Agency Sales Manager Recruiter Digital Gurus Salary £3700 - £35000 per annum + 20k OTE Location City of London Online Content Editor Recruiter Amazon Salary £competitive + stock options + benefits Location Slough Head of Ad Operations - RTB Tech Company Recruiter Propel Salary £70000 - £75000 per annum Location London BTL AGENCY ACCOUNT MANAGERS - integrated, shopper, sales promotion, retail, experiential, digital Recruiter Judi Patton Salary £25K-£32K Location London and Home Counties BR Insight Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... Inventive Strategies to Win Over the Student Market (Webcast) With the average student spending over 3.7 hours a day online and a comb... Storytelling: Captivate Your Audience with Interactive Online Video (Webcast) At its very core, marketing is storytelling, resonating emotionally with... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... MP3 Podcast: Transforming The Mobile User Experience (Expert Reports) Over the last year, the number of people visiting the British Red Cross ... 7 Key Principles to Drive Online Purchases from Your Website (Expert Reports) The majority of purchases start online today and it’s a given fact... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders