Wednesday, 23 January 2013

Breaking news from Brand Republic - Google, Marks & Spencer, Monarch, Gordon Lott, Tetley

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Latest news
Google hits record revenues of $50bn as UK business expands
Google hits record revenues of $50bn as UK business expands
by Matthew Chapman
23 January 2013, 09:52AM
Google revenues in the UK climbed to $1.30bn (£820m) in the fourth quarter, helping the company achieve record yearly revenues of $50bn (£32bn).
'Mildly sexual' Rosie Huntington-Whitely underwear ad cleared
'Mildly sexual' Rosie Huntington-Whitely underwear ad cleared
by Maisie McCabe
23 January 2013, 09:45AM
A Marks & Spencer underwear ad starring model and actress Rosie Huntington-Whitely has been cleared by the ad watchdog, despite complaints that it was "overtly sexual" and "degrading to women".
Monarch unveils new logo in third ever TV ad
Monarch unveils new logo in third ever TV ad
by Sara Kimberley
23 January 2013, 09:03AM
Monarch has launched its third TV ad campaign in 45 years, which features the brand's new logo design.
Former Lloyds marketer Gordon Lott to lead Havas sponsorship arm
Former Lloyds marketer Gordon Lott to lead Havas sponsorship arm
by Charlotte Henry
22 January 2013, 03:00PM
Gordon Lott, the former head of Olympic marketing and group sponsorship at Lloyds Banking Group, has been appointed managing director of Havas Sports and Entertainment UK (HS&E UK).
Energy firms repairing public image, Edelman's annual Trust Barometer finds
Energy firms repairing public image, Edelman's annual Trust Barometer finds
by Daniel Farey-Jones
23 January 2013, 09:04AM
Public trust in the energy industry has substantially improved during the past year, according to Edelman's annual Trust Barometer report, but the chief executive of the industry's trade body acknowledged the sector must go further.
Tetley to sponsor rugby league Challenge Cup
Tetley to sponsor rugby league Challenge Cup
by John Reynolds
22 January 2013, 03:46PM
Tetley is the new title sponsor of the rugby league Challenge Cup, replacing Leeds Metropolitan University, and the Yorkshire brewer will use the sponsorship to "reinvigorate" the brand.
Annie Leibovitz shoots Stella Artois campaign
Annie Leibovitz shoots Stella Artois campaign
by Anne Cassidy
22 January 2013, 11:44AM
Annie Leibovitz, the celebrated photographer, has shot a new campaign for Stella Artois called 'Timeless Beauty'.
Promotion: Multiple Digital Touch Points: One Voice

Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here.
 
Opinion
Tech: The power of the 'Internet of Things'
Tech: The power of the 'Internet of Things'
by Graham Oakes
18 January 2013, 11:00AM
This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers
Think BR: Getting shoppers to spend
Think BR: Getting shoppers to spend
by Danielle Pinnington
18 January 2013, 08:30AM
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
Intelligence
Which loyalty brand is most prominent online? Brand barometer
Which loyalty brand is most prominent online? Brand barometer
by Gemma Charles
18 January 2013, 08:30AM
Nectar is the most prominent, with Boots Advantage in second place.
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
by Jane Bainbridge
17 January 2013, 11:00AM
The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a focus on innovation and sustainability.
Also in the news
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Andrew Gowers to head Trafigura corporate comms
by Lynsey Barber, 08 January 2013, 04:09PM
Marketing Society launches 'Brand activation' award category
by Staff, 08 January 2013, 03:00PM
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