| Latest news | |  | | | | | WPP chief executive, Sir Martin Sorrell, has blasted Prime Minister David Cameron's decision to hold a referendum on Europe if the Conservative win the next general election. | | |  | | | | | Paul Hammersley, the former managing partner and co-founder of The Red Brick Road, has joined EDC Communications, the owner of Dare and Elvis, as its UK group chief executive. | | |  | | | | | Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users. | | |  | | | | | News International has secured the rights to show clips from all 380 Premier League matches on its digital platforms, and the exclusive rights for its newspapers to broadcast "near-live" clips on mobile devices. | | |  | | | | | Jam, the Engine agency, has landed the task of turning Mr Bean into a comedy star on mobile plaforms. | | |  | | | | | United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model. | | |  | | | | | Nando's, the restaurant chain, is on the hunt for an agency to handle its advertising. | | |  | | | | | Ryanair has filled its head of comms vacancy by promoting comms manager Robin Kiely. | | |  | | | | | WPP has bought the ecommerce specialist digital agency Salmon, which works with retail clients such as Morrisons and Argos. | | | | | Promotion: Multiple Digital Touch Points: One Voice | 
| Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here. | | | | | | Opinion | |  | | | | | I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a... | | |  | | | | | Aviva is going to stop being quite so funny in its advertising and the insurance company will now be more emotional in the way it talks to consumers. This is after consid erable research that confirms a negative perception in the sector. A new campai... | | | | | Intelligence | |  | | | | | Satellite broadcasting as we know it in Britain today was shaped by a dramatic confrontation and an eventual merger between the two organisations determined to dominate the new medium. In one corner stood the Rupert Murdoch-bankrolled Sky Telev... | | |  | | | | | If Red Bull proved anything with its supersonic skydive, it's that it pays for advertisers to take risks. Here, two experts discuss the changing face of branded content. | | | | | | | Latest jobs | | | Content Producer | | Recruiter Cake | | Salary £30,000 - £35,000 plus benefits | | Location Central London | | | | | Head of SEO - Travel | | Recruiter GoodEgg Digital | | Salary Circa £45k + Bonus and Benefits | | Location Greater London, Woking | | | Marketing Executive | | Recruiter JV Recruitment | | Salary £20000 to £25000 per annum | | Location West Yorkshire | | |  | | |
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