| Latest news | |  | | | | | Nokia is taking aim at Spotify with the introduction of a premium paid-subscription service as part of its free-streaming mobile music offering. | | |  | | | | | Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new re... | | |  | | | | | Michael Clarke, Premier Foods' chief executive, has stepped down from the role after less than 18 months, and has been replaced by Gavin Darby, the former Coke marketing director and Cable & Wireless chief executive. | | |  | | | | | Struggling car-maker Opel/Vauxhall has promoted Duncan Aldred to its top marketing job, following the departure of Alfred Rieck after only seven months in the role. | | |  | | | | | Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign. | | | | | Promotion: Multiple Digital Touch Points: One Voice | 
| Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here. | | | | | | Opinion | |  | | | | | I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a... | | |  | | | | | Aviva is going to stop being quite so funny in its advertising and the insurance company will now be more emotional in the way it talks to consumers. This is after consid erable research that confirms a negative perception in the sector. A new campai... | | | | | Intelligence | |  | | | | | Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford. | | |  | | | | | Bugaboo is the most prominent, with Maclaren in second place. | | | | | | | Latest jobs | | | | | | Head of SEO - Travel | | Recruiter GoodEgg Digital | | Salary Circa £45k + Bonus and Benefits | | Location Greater London, Woking | | |  | | |
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