Thursday 17 January 2013

Marketing Daily - Unilever's vice-president for brand-building on why a great brand can't stand for 'cheap'. Plus Nike, The FA, Crunchy Nut, and VisitBritain

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
Jane Bainbridge,
17 January 2013
 

The FMCG company's vice-president for brand-building, food and ice cream has a...

Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
 
 
Tesco print ads apologise for horsemeat in burgers
Teresa Fitzherbert,
17 January 2013
 

Tesco has taken out a full page ad in UK national newspapers...

Tesco: 'we apologise' burger press ad
 
 
After Tiger and Rory, five sports star advertising howlers
John Reynolds,
17 January 2013
 

Nike caused a stir this week with an ad campaign featuring its...

Rory McIlroy: no cup is safe by Wieden & Kennedy Portland
 
 
What brands should know about sedentary consumers
Nicola Kemp,
17 January 2013
 

As consumers' new-year resolutions to get fit start to fall by the...

What brands should know about sedentary consumers
 
 
Big four supermarkets held back Christmas adspend for New Year blitz
Matthew Chapman,
17 January 2013
 

The 'big four' supermarkets delayed their pre-Christmas 2012 adspend in order to...

Tesco: highest-spending supermarket on TV and press media over New Year
 
 
Marketers stuck in job stasis must refocus to meet the digital challenge
David Benady,
17 January 2013
 

For many marketers, finding a fresh challenge will be a high priority...

Marketers stuck in job stasis must refocus to meet the digital challenge
 
 
FA to bring brand to the fore
John Reynolds,
17 January 2013
 

The FA is undertaking an overhaul of its brand and is pushing...

FA: organisation overhauls its brand to mark 150th anniversary
 
 
Crunchy Nut loses bite as sales plummet
Kim Benjamin,
17 January 2013
 

Sales of the cereal are in decline as more people opt for...

Crunchy Nut: sales down
 
 
 
Also in the News
 
Client confidence up, Bellwether says
Ian Darby,
17 January 2013
 
Can regular discounts drive loyalty as well as opportunistic purchases? The Marketing Society Forum
17 January 2013
 
London 2012 delivered Brand Britain boost, claims government study
Alex Brownsell,
17 January 2013
 
 
 
Blogs
 
 
Helen Edwards: When CEOs prove their worth
Helen Edwards
 

A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...

 
 
McIlroy Should Ask Obama About The Price of Hope
Unofficial Partner
 

Until around 2pm Abu Dhabi time today, Rory McIlroy's appeal was that he wasn’t Tiger Woods. That particular ship has...

 
 
Brands need to create their own interest in a “boring” 2013
Paul Frampton
 

Let's not beat around the bush – compared to last year 2013 looks like it might be destined to be...

 
 
Shutters close on Jessops
Jonathan Weeks
 

Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...

 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
 
 
Jobs of the Week

Head of Business Development /CRO EMEA (Data/Tech), Propel £80000 - £100000 per annum + £80-100k + bonus & equity, London

Commercial Director, Adprime Media £70K - 80K + commission + profit share, London

Graduate Training Programme, Marketing Recruitment, Stopgap £19,000 per year, London

Digital Marketing Content Coordinator, Adam Recruitment £20000 - £25000 per annum + Bens, Manchester

Creative Solutions Manager, Major Players £30000 - £40000 per annum + 40% bonus and excellent bens, London

Account Director, Thinkhouse £40-£50k, London East Central

Vaccines Launch Manager, GlaxoSmithKline (GSK) Competitive, Stockley Park in West London

Senior Account Manager, Thinkhouse £25-£35k, London East Central

Digital & Content Marketing Manager, Ad Lib £30k-£40k dep on experience, Bristol

Data Analyst / Marketing Analyst, Ad Lib £30k-£40k dep on experience, Bristol

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