Tuesday, 22 January 2013

Marketing Daily - Google+ marketing boss dismisses Facebook search threat; plus Ocado, Lucozade, Yo! Sushi, and Ford

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Google+ boss dismisses Facebook search tactics
Matthew Chapman,
22 January 2013
 

Google has shrugged off the potential impact of Facebook's Graph Search feature,...

Google+: 'Our goal has never been to create this single destination'
 
 
Ocado hires Sir Stuart Rose as chairman to replace Grade
Matthew Chapman,
22 January 2013
 

Ocado has hired former Marks & Spencer boss Sir Stuart Rose as...

Sir Stuart Rose: to succeed Michael Grade as chairman of Ocado
 
 
Coke defends itself against PM's 'excessive' consumption comments
John Reynolds,
22 January 2013
 

Coca-Cola has rebutted criticism from Prime Minister David Cameron, who told Parliament...

David Cameron: against 'excessive' Coca-Cola (picture credit: David Devins)
 
 
Bailey Review to praise brands' steps to shield children
Gemma Charles,
22 January 2013
 

The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation...

Rihanna: criticism of raunchy music videos
 
 
Soft drinks brands sign up to government Responsibility Deal initiative
Gemma Charles,
22 January 2013
 

Lucozade, Ribena and J20 are among the latest brands to sign up...

Ribena: cutting calories
 
 
IAB reports 2012 boom in affiliate marketing spend
Matthew Chapman,
22 January 2013
 

Affiliate marketing is undergoing a 'boom' in the UK according to new...

Quidco: part of the affiliate marketing 'boom'
 
 
Barclaycard to sponsor Hyde Park gigs
Alex Brownsell,
22 January 2013
 

Barclaycard has signed a five-year deal to sponsor the annual series of...

Hyde Park: music concerts have been dogged by controversy
 
 
Yo! Sushi seeks brand re-appraisal with new ads
John Reynolds,
22 January 2013
 

Japanese restaurant chain Yo! Sushi is launching an advertising drive to showcase...

Yo! Sushi: new TV ad campaign
 
 
 
Also in the News
 
Ford renews sponsorship of TalkSport's Alan Brazil Breakfast Show
Charlotte Henry,
22 January 2013
 
Maryland Cookies launches first ad in three years
Sara Kimberley,
22 January 2013
 
BSkyB launches Sky Go Extra entertainment and film download service
Charlotte Henry,
22 January 2013
 
 
 
Blogs
 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
Brands should make marketing a year-round affair
Deborah Bates
 

Today is (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this...

 
 
5 Steps to Improve your Brand’s Digital Fitness
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Helen Edwards: When CEOs prove their worth
Helen Edwards
 

A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...

 
 
McIlroy Should Ask Obama About The Price of Hope
Unofficial Partner
 

Until around 2pm Abu Dhabi time today, Rory McIlroy's appeal was that he wasn’t Tiger Woods. That particular ship has...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
 
 
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