Monday 21 January 2013

The Wall > Iconic games brand Atari files for bankruptcy

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Iconic games brand Atari files for bankruptcy
21 January 2013, 3:44PM

The iconic video games firm Atari has filed for Chapter 11 bankruptcy protection. The firm, which was formerly known as Infogrames Entertainment, bought the Atari name more than a decade ago from its American-owners.

The state of a social nation: China has almost 600 million social media users
21 January 2013, 11:43AM

The Chinese are a nation of social media usersToday's #SDMW report offers a truly comprehensive overview of all the latest online stats in China. China has been the world's largest online market for some time now, but its growth shows no sign of losing momentum. We've explored a wider variety of data than usual in this #SDMW report to give a full flavour of online behaviour and trends across China, so alongside the usual Social, Internet and Mobile stats, you'll also find some amazing data on e-Commerce, m-Commerce and Location-Based Services.

Evolved - Why the Financial Sector HAS embraced social
21 January 2013, 11:42AM

I was very interested to read Simon Pitman's article "Adapt or Die", which discussed how the financial sector has been relatively slow on the uptake of social media. While I agree with Simon on a number of the points that he made, I feel that there is a strong case to argue that not only has the financial sector embraced social media already, but it has actually been innovative within it.

Samsung launches BlackBerry bashing commercial showing users as uncool
21 January 2013, 9:54AM

As Blackberry gets ready to launch its long awaited Blackberry 10 (BB10) operating system, which is being rumoured to launch next week with the future of Research in Motion’s riding on it, Samsung has taken a potshot at it in this new ad. The Samsung ad makes a play to establish its phones as not only being for consumers, but for business users as well. In the spot we get to see a couple of Blackberry users who are made fun of and portrayed as older, decidedly uncool, and clinging to their devices and old fashion ways. The message is clear: the cool kids have Samsung devices (and a love of unicorns) and they use them for both work and play.

Instagram faces new challenge from Europe's EyeEm app
21 January 2013, 7:43AM

Instagram is the darling of tech, and the king of all photo apps. It made its founders millions of dollars, and made each of us into top artistic photographers with just our iPhone.

Penguin's Socially Powered Book Launch With Seth Godin
18 January 2013, 6:28PM

Thursday 17th January 2012, London

Penguin launched their ‘Penguin Live’ strand last night as Seth Godin arrived in London to launch his latest book ‘The Icarus Deception’ at The Mermaid Theatre. An audience of devout fans, media professionals and curious self-improvers descended on the City, hungry for more of what the Purple Cow author has become famous for – inspirational words for business people, marketers and entrepreneurs of all disciplines.

Using digital to drive high street footfall and keep customers loyal for longer [infographic]
18 January 2013, 11:25AM

With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street. The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience.

2013 is the year of the Foursquare renaissance
18 January 2013, 10:37AM

2013 is Foursquare's year. Yes you read that right, and yes I realise it's not 2009. The novelty of collecting virtual rewards was enough on those days to keep people checking in, but casual users quickly dropped off when they realised they'd never become "mayor". But Foursquare wasn't out for the count. It just needed to stay relevant, so unlike many of its peers *cough* MySpace *cough* they innovated.

Facebook Graph Search: Prepare your Page
18 January 2013, 10:20AM

Mark Zuckerberg: Facebook chief executive at the launch of Graph SearchFacebook’s search bar has been uncomfortably inadequate for a long time; it feels a bit like a book search on an early 2000s university library PC. I always used to end up going back to the shelves armed with the alphabet.

Tesco has a social media moment as it cracks #horsemeat joke
18 January 2013, 10:04AM

Tesco Burgers: tesco has a social media moment during horsemeat scandalA bad week for Tesco and let’s not forget Iceland, Aldi and Lidl as the horsemeat burger story has cantered…okay enough of that. Yesterday Tesco took the initiative and ran national newspaper ads to apologise for selling beef burgers that contained horsemeat. In the midst of all of this social media, and Twitter in particular, has largely been used to mock the UK’s biggest supermarket chain. Tesco’s own customer care Twitter account @UKTesco, which strikes a generally light and humorous tone, has been fairly quiet during the #horsemeat scandal and could have been used to better effect.



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