Monday, 28 January 2013

Marketing Daily - Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch; plus Diet Coke, Special K, Nokia, and Vauxhall

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch
Matthew Chapman,
28 January 2013
 

BlackBerry maker Research in Motion (RIM) will roll out the biggest marketing...

BlackBerry: maker RIM is set to launch its biggest marketing drive to date
 
 
Diet Coke unveils 30th anniversary 'hunk' ad
Ian Darby,
28 January 2013
 

Diet Coke has unveiled its latest TV commercial, created by BETC London,...

Diet Coke: unveils its new 'hunk'
 
 
Special K undergoes first recipe revamp for 30 years
John Reynolds,
28 January 2013
 

Kellogg's Special K is to undergo a £5m marketing campaign supporting its...

Special K: readies brand revamp
 
 
Nokia targets Spotify with premium music service
Matthew Chapman,
28 January 2013
 

Nokia is taking aim at Spotify with the introduction of a premium...

Nokia: launches Nokia Music+ service
 
 
Opel selects Vauxhall executive to lead group marketing
Alex Brownsell,
28 January 2013
 

Struggling car-maker Opel/Vauxhall has promoted Duncan Aldred to its top marketing job,...

Vauxhall: promotes Duncan Aldred
 
 
Premier Foods appoints former Coca-Cola man as chief executive
John Reynolds,
28 January 2013
 

Michael Clarke, Premier Foods' chief executive, has stepped down from the role...

Michael Clarke: Premier Foods' chief executive steps down
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Sunday Times launches campaign for app list
Anne Cassidy,
28 January 2013
 
London 2012 legacy charity launches first national campaign
John Reynolds,
25 January 2013
 
 
 
Blogs
 
 
Where did Tesco hide the horse?
rachel barnes
 

Here we go, a first look at what Wieden & Kennedy has in mind for Tesco’s ads. The quick Christmas...

 
 
The Word of Mum â€" can you hear it?
Joe Marshall
 

Mums have a hell of a lot resting on their plate. Not only do they have to give birth to...

 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
Brands should make marketing a year-round affair
Deborah Bates
 

Today is (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this...

 
 
5 Steps to Improve your Brand’s Digital Fitness
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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