Tuesday, 22 January 2013

Digital AM - FT, affiliate marketing spend, Google+, Sky Go Extra, Southern Comfort

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FT relegates print to 'second' tier role and cuts 35 jobs
FT relegates print to 'second' tier role and cuts 35 jobs
by Gordon MacMillan
22 January 2013, 09:01AM
Lionel Barber, the editor of The Financial Times, has unveiled the paper's digital first strategy, which will cut 35 jobs and relegate newspapers to second place, as speculation about a sale of the FT continues to circulate.
IAB reports 2012 boom in affiliate marketing spend
IAB reports 2012 boom in affiliate marketing spend
by Matthew Chapman
22 January 2013, 08:00AM
Affiliate marketing is undergoing a 'boom' in the UK according to new figures, with a total investment of more than £800m last year delivering £9bn in sales.
Google+ boss dismisses Facebook search tactics
Google+ boss dismisses Facebook search tactics
by Matthew Chapman
22 January 2013, 08:00AM
Google has shrugged off the potential impact of Facebook's Graph Search feature, unveiled by the social network last week, after claiming its closed media environment is less 'valuable' to consumers.
BSkyB launches 'Sky Go Extra' entertainment and film download service
BSkyB launches 'Sky Go Extra' entertainment and film download service
by Charlotte Henry
22 January 2013, 11:29AM
BSkyB has launched a subscription service called Sky Go Extra, which will allow customers to watch Sky content offline, and access Sky Go on four internet enabled devices instead of two, for £5 a month.
Southern Comfort extends 'Whatever's Comfortable' campaign with weather website
Southern Comfort extends 'Whatever's Comfortable' campaign with weather website
by Charlotte Henry
21 January 2013, 04:33PM
Southern Comfort has extended its 'Whatever's Comfortable' campaign through a website that shows the liqueur's man-in-trunks experiencing the weather in your region.
Ocado hires Sir Stuart Rose as chairman to replace Grade
Ocado hires Sir Stuart Rose as chairman to replace Grade
by Matthew Chapman
22 January 2013, 09:43AM
Ocado has hired former Marks & Spencer boss Sir Stuart Rose as chairman to succeed Michael Grade, who will retire on 10 May.
LoveFilm partners C4 to bolster TV content offering
LoveFilm partners C4 to bolster TV content offering
by Matthew Chapman
21 January 2013, 09:00AM
LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix.
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