Monday, 7 January 2013

Breaking news from Brand Republic - Morrisons, Change4Life, Carnival Cruises, Channel 5, MasterCard

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Latest news
Morrisons restructures marketing department after poor Christmas
Morrisons restructures marketing department after poor Christmas
by Matthew Chapman
07 January 2013, 09:41AM
Morrisons has appointed Nick Collard to the newly created group marketing and customer director position following the departure of commercial director Richard Hodgson.
Corrie ad break to give thumbs down to pizza and fizzy drinks
Corrie ad break to give thumbs down to pizza and fizzy drinks
by Daniel Farey-Jones
07 January 2013, 10:25AM
The Government's healthy living campaign Change4Life is to endorse Asda fish, Quorn, Uncle Ben's rice, Cravendale milk and Co-Operative fruit as alternatives to pizza and fizzy drinks, in a special ad break on ITV tonight.
Carnival Cruises recruits Peter Serafinowicz for debut UK campaign
Carnival Cruises recruits Peter Serafinowicz for debut UK campaign
by Loulla-Mae Eleftheriou-Smith
07 January 2013, 09:36AM
Carnival Cruises has recruited comedian Peter Serafinowicz to voice the brand's first UK ad campaign, in a move to communicate a fun and humorous image.
Channel 5 expected to boost ad impacts among prized audiences
Channel 5 expected to boost ad impacts among prized audiences
by Maisie McCabe
07 January 2013, 10:03AM
Channel 5 is expected to be the only terrestrial channel to have increased its share of ads watched by people from the commercially attractive 16- to 34-year-old and higher-earning ABC1 audiences last year.
MasterCard signs Rita Ora to front 'Priceless Remakes' campaign
MasterCard signs Rita Ora to front 'Priceless Remakes' campaign
by Alex Brownsell
07 January 2013, 08:30AM
MasterCard has recruited pop music artists Rita Ora, Conor Maynard and Delilah to front a campaign promoting the fifteenth year of its sponsorship of The BRIT Awards.
Ella's Kitchen launches first multi-channel TV campaign
Ella's Kitchen launches first multi-channel TV campaign
by John Reynolds
07 January 2013, 09:01AM
Ella's Kitchen is launching its first multi-channel TV campaign today, on ITV, Channel 5 and several satellite channels.
Stir PR given brief to raise profile of Caorunn gin in UK
Stir PR given brief to raise profile of Caorunn gin in UK
by Lynsey Barber
07 January 2013, 09:31AM
InterBev Group, the international arm of Thai drinks company ThaiBev, has handed a brief to Stir PR to raise the profile of Caorunn gin in the UK.
Inventive Strategies To Win Over The Student Market

In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here.
Opinion
Think BR: Threats are simply dangers we can see
Think BR: Threats are simply dangers we can see
by Gareth Kane
07 January 2013, 08:30AM
A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.
Think BR: Push vs pull - why search isn't going anywhere
Think BR: Push vs pull - why search isn't going anywhere
by Chris Philp
04 January 2013, 08:00AM
Search, in its ever-adapting forms, will be here for a long time to come, writes Chris Philp, SEO account manager, iProspect.
Intelligence
Why failing to keep track of tags could cost you sales
Why failing to keep track of tags could cost you sales
by Amy King
07 January 2013, 08:00AM
Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon.
Rings of confidence
Rings of confidence
by John Tylee
03 January 2013, 11:23AM
Adland's A Listers loved the way the Olympics lifted the country, but they also like a cab home in time to sob at the Channel 4 Paralympic TV ad. By John Tylee
Also in the news
Locog's Joanna Manning-Cooper joins England Rugby World Cup 2015
by John Reynolds, 04 January 2013, 12:45PM
The Sun pens press ad for Argentina to say 'hands off the Falklands'
by Maisie McCabe, 04 January 2013, 09:30AM
Marmite offers public chance to vote on Oxford Street lights switch-off
by John Reynolds, 04 January 2013, 10:18AM
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