Friday 25 January 2013

Breaking news from Brand Republic - Campaign Viral Chart, Mike Tyson, Specsavers, Betway, BBVA

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Campaign Viral Chart: Cristiano Ronaldo leads Nike's viral ad hat-trick
Campaign Viral Chart: Cristiano Ronaldo leads Nike's viral ad hat-trick
by Ben Hall
25 January 2013, 09:21AM
Three Nike ads are in the most-shared chart this week, with footballer Cristiano Ronaldo leading the celebrity fronted spots by Wieden & Kennedy.
Tesco, Asda and Sainsbury's hit with calls to delist Tyson drink
Tesco, Asda and Sainsbury's hit with calls to delist Tyson drink
by John Reynolds
25 January 2013, 09:49AM
Tesco, Sainsbury and Asda are facing calls to stop selling an energy drink whose brand ambassador is the convicted rapist Mike Tyson and uses the advertising slogan, "sexenergy".
Specsavers runs tongue-in-cheek ad on Hazard ballboy incident
Specsavers runs tongue-in-cheek ad on Hazard ballboy incident
by Maisie McCabe
25 January 2013, 09:41AM
Specsavers has run press and digital ads poking fun at the row over Chelsea footballer Eden Hazard kicking a ball out from under a Swansea ballboy during the Capital One Cup semi-final on Wednesday 23 January.
Betway commits to TV advertising with £7.5m spend across 2013
Betway commits to TV advertising with £7.5m spend across 2013
by Matthew Chapman
25 January 2013, 09:22AM
Betway will invest £7.5m in building the brand through television activity in the UK this year, after last year's "highly successful" debut TV campaign.
Spanish bank BBVA reviews its global creative business
Spanish bank BBVA reviews its global creative business
by Maisie McCabe
24 January 2013, 03:04PM
BBVA, Spain's second-largest bank, is reviewing its creative agency requirements and looking to appoint a single agency group to handle its global business across all channels.
Tributes pour in for O&M's Russell Benson
Tributes pour in for O&M's Russell Benson
by Sara Kimberley
25 January 2013, 08:00AM
Tributes have been paid to Russell Benson, Ogilvy & Mather's head of television production, who passed away from heart failure at the beginning of the year, aged 37.
Disney to run 'safer internet' campaign with X Factor star Ella Henderson
Disney to run 'safer internet' campaign with X Factor star Ella Henderson
by Matthew Chapman
25 January 2013, 08:55AM
Disney will run a TV ad featuring 'The X Factor' star and victim of cyber bullying, Ella Henderson, as part of a "safer internet" campaign.
ABC MULTI-PLATFORM: Indy website reports 20% growth in December 2012
ABC MULTI-PLATFORM: Indy website reports 20% growth in December 2012
by Arif Durrani
24 January 2013, 01:15PM
The Independent website enjoyed a near 20% lift in traffic in the last month of 2012, according to figures released by ABC today, fuelled by the success of its new comments site Independent Voices.
Promotion: Multiple Digital Touch Points: One Voice

Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here.
 
Opinion
There will always be ads. After all, they pad out mags a treat
There will always be ads. After all, they pad out mags a treat
by Russell Davies
24 January 2013, 08:00AM
I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a...
Perhaps telling the truth is not such a crazy idea, after all
Perhaps telling the truth is not such a crazy idea, after all
by Andrew Melsom
24 January 2013, 08:00AM
Aviva is going to stop being quite so funny in its advertising and the insurance company will now be more emotional in the way it talks to consumers. This is after consid erable research that confirms a negative perception in the sector. A new campai...
Intelligence
Open-source marketing comes of age
Open-source marketing comes of age
by Suzy Bashford
25 January 2013, 09:00AM
Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford.
Which baby buggy brand is most prominent online? Brand barometer
Which baby buggy brand is most prominent online? Brand barometer
by Gemma Charles
25 January 2013, 08:30AM
Bugaboo is the most prominent, with Maclaren in second place.
Also in the news
Courvoisier seeks agency for ad brief
by Jeremy Lee, 24 January 2013, 08:00AM
OgilvyOne recruits three for data unit
by Sara Kimberley, 24 January 2013, 08:00AM
'Mildly sexual' Rosie Huntington-Whitely underwear ad cleared
by Maisie McCabe, 23 January 2013, 09:45AM
Edelman barometer shows trust creeping up
by Ed Williiams, 23 January 2013, 09:55AM
Monarch unveils new logo in third ever TV ad
by Sara Kimberley, 23 January 2013, 09:03AM
Tetley to sponsor rugby league Challenge Cup
by John Reynolds, 22 January 2013, 03:46PM
Former Lloyds marketer Gordon Lott to lead Havas sponsorship arm
by Charlotte Henry, 22 January 2013, 03:00PM
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