Latest news | | | | | | Three Nike ads are in the most-shared chart this week, with footballer Cristiano Ronaldo leading the celebrity fronted spots by Wieden & Kennedy. | | | | | | | Tesco, Sainsbury and Asda are facing calls to stop selling an energy drink whose brand ambassador is the convicted rapist Mike Tyson and uses the advertising slogan, "sexenergy". | | | | | | | Specsavers has run press and digital ads poking fun at the row over Chelsea footballer Eden Hazard kicking a ball out from under a Swansea ballboy during the Capital One Cup semi-final on Wednesday 23 January. | | | | | | | Betway will invest £7.5m in building the brand through television activity in the UK this year, after last year's "highly successful" debut TV campaign. | | | | | | | BBVA, Spain's second-largest bank, is reviewing its creative agency requirements and looking to appoint a single agency group to handle its global business across all channels. | | | | | | | Tributes have been paid to Russell Benson, Ogilvy & Mather's head of television production, who passed away from heart failure at the beginning of the year, aged 37. | | | | | | | Disney will run a TV ad featuring 'The X Factor' star and victim of cyber bullying, Ella Henderson, as part of a "safer internet" campaign. | | | | | | | The Independent website enjoyed a near 20% lift in traffic in the last month of 2012, according to figures released by ABC today, fuelled by the success of its new comments site Independent Voices. | | | | Promotion: Multiple Digital Touch Points: One Voice |
| Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here. | | | | Opinion | | | | | | I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a... | | | | | | | Aviva is going to stop being quite so funny in its advertising and the insurance company will now be more emotional in the way it talks to consumers. This is after consid erable research that confirms a negative perception in the sector. A new campai... | | | | Intelligence | | | | | | Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford. | | | | | | | Bugaboo is the most prominent, with Maclaren in second place. | | | | | | Latest jobs | | Marketing Manager | Recruiter Royal School of Needlework | Salary C £40,000 | Location Hampton Court, Surrey | | | | Head of SEO - Travel | Recruiter GoodEgg Digital | Salary Circa £45k + Bonus and Benefits | Location Greater London, Woking | | | | | |
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