Monday, 28 January 2013

Digital AM - BlackBerry, Social Brands 100, Diet Coke, social media campaigns, Google

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Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch
Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch
by Matthew Chapman
28 January 2013, 11:28AM
BlackBerry maker Research in Motion (RIM) will roll out the biggest marketing campaign in its history to push its new operating system (OS) with activity spearheaded by a Super Bowl spot.
Social Brands 100 opens for 2013 nominations
Social Brands 100 opens for 2013 nominations
by Staff
28 January 2013, 11:13AM
The search for this year's top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report.
Diet Coke unveils 30th anniversary 'Hunk' ad
Diet Coke unveils 30th anniversary 'Hunk' ad
by Ian Darby
28 January 2013, 11:30AM
Diet Coke has unveiled its latest TV commercial, created by BETC London, to coincide with its 30th anniversary.
Too many social media campaigns are small-scale, short-term and lack proof of effectiveness
Too many social media campaigns are small-scale, short-term and lack proof of effectiveness
by Gordon MacMillan
28 January 2013, 09:26AM
Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new re...
Google must 'bite the bullet' and lead on privacy education, agency head claims
Google must 'bite the bullet' and lead on privacy education, agency head claims
by John Owens
28 January 2013, 10:45AM
A call has been issued for under-fire Google to lead campaigning on the issue of user privacy.
Future partners with Press Association to launch Football Week
Future partners with Press Association to launch Football Week
by Arif Durrani
28 January 2013, 10:50AM
Future, the media group, is launching a weekly iPad magazine called Football Week through a partnership with content provider, Press Association.
Nokia targets Spotify with premium music service
Nokia targets Spotify with premium music service
by Matthew Chapman
28 January 2013, 09:45AM
Nokia is taking aim at Spotify with the introduction of a premium paid-subscription service as part of its free-streaming mobile music offering.
Also in the news
MoS to launch fully interactive digital edition of Live this weekend
by Arif Durrani, 25 January 2013, 05:08PM
Grand Union hires Razorfish's Adrian Gans
by Ian Darby, 25 January 2013, 12:27PM
OMG appoints ITV's Jenny Bullis to lead data and technology
by Maisie McCabe, 25 January 2013, 10:43AM
Campaign Viral Chart: Cristiano Ronaldo leads Nike's viral ad hat-trick
by Ben Hall, 25 January 2013, 09:21AM
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