Thursday, 10 January 2013

Marketing Daily - Sainsbury's marketing director Sarah Warby on the future of its 'Live well for less' brand strategy; plus Tesco, Marks & Spencer, Burger King, and Jessops

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Sainsbury's Sarah Warby: 'We must act like a publisher'
Matt Chapman,
10 January 2013
 

The supermarket's marketing director must get to grips with its ecommerce expansion...

Sainsbury's Sarah Warby: 'We must act like a publisher'
 
 
Tesco lays out 'multi-channel retailer of choice' ambition for 2013
Matthew Chapman,
10 January 2013
 

Tesco boss Philip Clarke aims to make the supermarket the "multi-channel retailer...

Blinkbox: TV campaign for Tesco-owned digital film and TV service
 
 
BK hires Starbucks marketer and launches new promotion
John Reynolds,
10 January 2013
 

Burger King has appointed Starbucks senior marketer Natasha Naik, to the new...

Burger King: Angus XT ad campaign 2012
 
 
M&S hit by poor clothing sales over Christmas
Matthew Chapman,
10 January 2013
 

Marks & Spencer (M&S) has seen like-for-like sales of general merchandise plunge...

M&S: 2012 Christmas TV campaign focused on products rather than celebrities
 
 
Can the marketing industry match 2012's heights in the year ahead? The Marketing Society Forum
10 January 2013
 

The Queen's Diamond Jubilee, the Olympics and Paralympics made last year a...

Can the marketing industry match 2012's heights in the year ahead? The Marketing Society Forum
 
 
Alex Aiken takes top Government comms job following Godric Smith's departure
John Owens,
09 January 2013
 

Westminster City Council's comms head Alex Aiken has been appointed executive director...

Alex Aiken: New role in government
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Jessops goes into administration
John Reynolds,
09 January 2013
 
Lonely Planet up for grabs
Kim Benjamin,
10 January 2013
 
Tesco reports biggest growth in Christmas sales for three years
John Reynolds,
10 January 2013
 
 
 
Blogs
 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
Six steps to achieving marketing effectiveness in 2013
Julie Roberts
 

Big data may be one of the marketing industry's hottest topics but unless you've nailed your marketing effectiveness strategy, you're...

 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
Jobs of the Week

Digital Agency Sales Manager - Mobile, Digital Gurus £37000 - £45000 per annum + Uncapped OTE (20K) + benefits, London

Search Specialist, Michael Page Digital £28000 to £32000 per annum, London

senior account manager ready for AD role > FMCG SPORT & MUSIC for youth audiences, collectivo Up to £42k plus agency bens, Central London

Account Director, Michael Page Agency £48000 to £55000 per annum, Guildford

Senior Account Director, Michael Page Agency £45000 to £55000 per annum, Slough

Senior Account Manager - £34k, MODA consult £34k + benefits, Central London

Digital Client Relationship Manager, Gabriele Skelton up to £45k, West End

College Marketing Manager, University of Exeter The starting salary will be circa £40k on Grade G, depending on qualifications and experience., Exeter

Brand Campaigns Programme Manager, British Red Cross £30-35,000 p.a. including LW, UK Office, London

Head of Communications, Gemini Search £45000 - £50000 per annum + Excellent Benefits, London

Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2013 All rights reserved

No comments:

Post a Comment