Marketing Daily - Music labels lining up HMV rescue bid; plus Honda, Walkers, American Airlines, and Volvic

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View in web browser View text-only version   Breaking news from Marketing January 2013   Latest News   Music labels line up HMV rescue bid Matthew Chapman, 21 January 2013   Music and film brands including Universal Music, Warner Music, Sony and Twentieth...     Honda creates 'rotating' ad to showcase Civic benefits Alex Brownsell, 21 January 2013   Honda has rolled out a pan-European campaign that aims to showcase both...     Walkers revamps packaging and introduces new flavours John Reynolds, 21 January 2013   Walkers has boosted its commitment to sourcing its ingredients from Britain by...     American Airlines in first brand overhaul for 45 years Alex Brownsell, 21 January 2013   American Airlines has unveiled its first brand overhaul for over 40 years,...     Volvic runs Facebook search for social brand advocates Matthew Chapman, 21 January 2013   Volvic is searching for talented photographers via a Facebook competition, which aims...     Brylcreem mulls swapping Pietersen for Mad Men John Reynolds, 21 January 2013   Brylcreem is reviewing its strategy of using sport stars in its advertising,...     Brewers Fayre appoints Chris Lewis to top marketing role Gemma Charles, 21 January 2013   Chris Lewis, the former Wells & Young's Brewing Company marketing director, has...       Also in the News   LoveFilm partners C4 to bolster TV content offering Matthew Chapman, 21 January 2013   The Sun pays drivers' M6 tolls to cheer them up on 'Blue Monday' Charlotte Henry, 21 January 2013       Blogs     5 Steps to Improve your Brand’s Digital Fitness Brand Learning   This post is provided by Stephen Ingram, Digital Development Director at Brand Learning , global experts in transforming Marketing Capabilities....     Helen Edwards: When CEOs prove their worth Helen Edwards   A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...     McIlroy Should Ask Obama About The Price of Hope Unofficial Partner   Until around 2pm Abu Dhabi time today, Rory McIlroy's appeal was that he wasn’t Tiger Woods. That particular ship has...     Brands need to create their own interest in a “boring” 2013 Paul Frampton   Let's not beat around the bush – compared to last year 2013 looks like it might be destined to be...     Shutters close on Jessops Jonathan Weeks   Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...             Whitepapers     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...     Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)   At its very core, marketing is storytelling, resonating emotionally with...     Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 3-part ca...     MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)   Over the last year, the number of people visiting the British Red Cross ...         Account Manager | Shopper Marketing | Sales Promotion | FMCG | London | £25-30k, Dynamic New Alliances £25-30k, London Category Manager, Jarlett de Grouchy £40000 - £45000 per annum + bonus + benefits, London Account Director - Integrated B2B Agency - up to £60k - Hampshire, WE ARE THOMAS Up to £60,000 per annum plus benefits, Basingstoke Quantitative Research Director, Elizabeth Norman International £60000 - £100000 Per Annum, London Senior Account Manager - Integrated Agency - Surrey - £35-40k, WE ARE THOMAS Up to £40,000 per annum + benefits, Surrey Digital Project Manager, Propel £40000 - £45000 per annum, City of London Digital Business Analyst, Zebra People £38000 - £45000 per annum + bonus, City of London Senior Account Manager, The Creative Consultancy £40k - £45k per annum, Hertford, Hertfordshire Account Manager - Integrated Agency - Surrey - £25-32k, WE ARE THOMAS Up to £30,000 per annum + benefits, Surrey Publisher Acquisitions Manager, Digital Gurus £30000 - £45000 per annum + OTE, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ▼  January (140) Media PM - Rajar's Q4 2012 special Digital PM - Android dominates worldwide: 2013 mob... 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