Wednesday, 23 January 2013

Marketing Daily - Lance Armstrong and Tesco offer lessons in brand trust; plus Sainsbury's, Tetley, Unilever, and Monarch

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Lance Armstrong and Tesco offer lessons in brand trust
Rachel Barnes,
23 January 2013
 

In the past week, we have written about examples at either end...

Lance Armstrong and Tesco offer lessons in brand trust
 
 
Frictionless augmentation is getting closer to becoming reality
Mel Exon, co-founder of BBH Labs,
23 January 2013
 

Buried among the vocal criticism and glut of vapourware reported from CES,...

Frictionless augmentation is getting closer to becoming reality
 
 
Sainsbury's offers free fish in sustainability push
Matthew Chapman,
23 January 2013
 

Sainsbury's is attempting to change consumer attitudes towards sustainable fish by offering...

Sainsbury's: Switch The Fish initiative launches this week
 
 
Online lender marketing banned for being 'socially irresponsible'
Alex Brownsell,
23 January 2013
 

Pounds to Pocket, an online lender offering loans with an APR of...

Pounds to Pocket: ad deemed socially irresponsible
 
 
Helen Edwards: research industry guilty of hyping dubious data
Helen Edwards,
23 January 2013
 

The food industry is fair game for critics on issues such as...

Helen Edwards
 
 
'Mildly sexual' Rosie Huntington-Whitely underwear ad cleared
Maisie McCabe,
23 January 2013
 

A Marks & Spencer underwear ad starring model and actress Rosie Huntington-Whitely...

Rosie Huntington-Whitely: model is pictured here in a previous M&S ad campaign
 
 
The legacy of Aaron Swartz
Nicola Kemp,
22 January 2013
 

The sympathetic response to the unexpected death of young internet activist Aaron...

The legacy of Aaron Swartz
 
 
Tetley to sponsor rugby league Challenge Cup
John Reynolds,
22 January 2013
 

Tetley is the new title sponsor of the rugby league Challenge Cup,...

Tetleys sponsorship: Carlsberg's UK communications director Bruce Ray, former player Martin Offiah and Nigel Wood, chief executive of the RFL
 
 
Champions of Design: Smeg
23 January 2013
 

Best known for its bright, retro fridges, the Italian appliance brand has...

Champions of Design: Smeg
 
 
 
Also in the News
 
Unilever hits milestone of 50bn Euros in annual sales
John Reynolds,
23 January 2013
 
Google hits record revenues of $50bn as UK business expands
Matthew Chapman,
23 January 2013
 
DCM celebrates digital with 'emotional' idents
Maisie McCabe,
23 January 2013
 
Monarch unveils new logo in third ever TV ad
Sara Kimberley,
23 January 2013
 
 
 
Blogs
 
 
The Word of Mum â€" can you hear it?
Joe Marshall
 

Mums have a hell of a lot resting on their plate. Not only do they have to give birth to...

 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
Brands should make marketing a year-round affair
Deborah Bates
 

Today is (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this...

 
 
5 Steps to Improve your Brand’s Digital Fitness
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Helen Edwards: When CEOs prove their worth
Helen Edwards
 

A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
 
 
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Client Engagement/CRM Specialist, Stopgap £30000 - £35000 per annum, North West London

Audiences Manager, WWF £33,958 - £37,980 p.a., Woking (Initially Godalming)

Interntaional Brand Manager, Tarsh Lazare Marketing Recruitment £37,000, Farnborough

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Head of Project Management, Blue Skies Marketing Recruitment £80000 to £100000 per annum, London

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