| Using digital to drive high street footfall and keep customers loyal for longer [infographic] | | 18 January 2013, 11:25AM |  With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street. The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience.
| | | | 2013 is the year of the Foursquare renaissance | | 18 January 2013, 10:37AM |  2013 is Foursquare's year. Yes you read that right, and yes I realise it's not 2009. The novelty of collecting virtual rewards was enough on those days to keep people checking in, but casual users quickly dropped off when they realised they'd never become "mayor". But Foursquare wasn't out for the count. It just needed to stay relevant, so unlike many of its peers *cough* MySpace *cough* they innovated.
| | | | Facebook Graph Search: Prepare your Page | | 18 January 2013, 10:20AM |  Facebook’s search bar has been uncomfortably inadequate for a long time; it feels a bit like a book search on an early 2000s university library PC. I always used to end up going back to the shelves armed with the alphabet.
| | | | Tesco has a social media moment as it cracks #horsemeat joke | | 18 January 2013, 10:04AM |  A bad week for Tesco and let’s not forget Iceland, Aldi and Lidl as the horsemeat burger story has cantered…okay enough of that. Yesterday Tesco took the initiative and ran national newspaper ads to apologise for selling beef burgers that contained horsemeat. In the midst of all of this social media, and Twitter in particular, has largely been used to mock the UK’s biggest supermarket chain. Tesco’s own customer care Twitter account @UKTesco, which strikes a generally light and humorous tone, has been fairly quiet during the #horsemeat scandal and could have been used to better effect.
| | | | Most viral videos of 2012 [infographic] | | 17 January 2013, 1:21PM |  As we all settle into the swing of things for 2013, here’s am infographic round-up of the most viral brand videos of 2012. Charity Invisible Children’s Kony 2012 video tops the most-viewed chart with 95 million views, with Turkish airlines coming second with 58 million views.
| | | | | | | What brands can learn from the Skittles rainbow-inspired Twitter feed | | 17 January 2013, 11:33AM |  We’ve written several times before about brands finding their social media voice and how difficult that can be. But if brands can get it right, if they can get that certain mix, the results can deliver great levels of consumer engagement. More than that, they can deliver an appreciation that makes the effort worth while and do wonders for how the brand is viewed. This seems to be what Skittles has managed to achieve with its highly entertaining Twitter feed.
| | | | Super Bowl 2013 - Social video facts that every brand should know [infographic] | | 17 January 2013, 10:14AM |  As Super Bowl 2013 fast approaches Unruly Media have come up with the Top 10 Super Bowl Social Video Facts Every Brand Should Know. Insights include that 75% of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday and for two years running Volkswagen has been the most shared brand. Its 2012 teaser video attracted 3x more shares than its game day ad.
| | | | The Change In Seo For Small Businesses For 2013 | | 17 January 2013, 10:00AM |  We are all aware of the various algorithm updates from Google throughout 2011 & 2012. There were Pandas and Penguins, destroying content and links that cost businesses thousands to create. That was the main problem, created links. Small businesses would pay a Search Engine Optimisation agency a certain amount each month, to pump their site full of "search engine steroids".
| | | | HMV - A casualty of the digital age? | | 17 January 2013, 9:47AM |  Like many of my contemporaries, I've spent many happy hours browsing round HMV and leafing through CDs and DVDs and checking out new releases so I was saddened to hear that they'd called the administrators in this week. However, it seems we only have ourselves to blame, as although many of us may browse in-store, more and more of us then go online and download or order a cheaper copy and as HMV has been lacking a coherent digital strategy we use a competitor more often than not.
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